Scott Oakes: Client-Facing Professional | Creative Problem Solver | Certified Prosci Change Agent | Husband, Dad, Injury-Prone Athlete in Milwaukee, Wisconsin

As VP of Sales & Strategy, I provide strategic insights and guidance to support the growth of our business consultancy. My focus is on identifying opportunities and ensuring that our approach aligns with market trends and client needs. I'm dedicated to helping our business thrive by fostering a vision for long-term success.

In my role as a Senior Account Executive at Watermark, I transformed our client relationships into strategic partnerships with top-tier colleges and universities across the U.S. My approach blended in-depth consultative selling with relentless persistence, resulting in significant revenue growth both from existing clients and new accounts. By conducting comprehensive discovery, ensuring consistent follow-through, and fostering meaningful collaboration, I created tailored solutions that positioned clients for ongoing success. My expertise in dynamic presentations and engaging diverse audiences allowed me to delve deeply into buyer needs, driving valuable deals and expanding our institutional partnerships.

At La Macchia Group, I drove $54.3 million in construction sales by spearheading our expansion into new markets and forging high-level relationships with CEOs, executives, and board members of financial institutions. My strategic approach to lead generation involved targeted cold calling and impactful email campaigns. I played a key role in crafting and executing the sales team’s strategy, developed compelling marketing copy, crafted persuasive proposals, and set competitive pricing, all contributing to our market dominance and growth.

In my role at Direct Supply, I expertly managed a territory encompassing 120 long-term care facilities across the Western U.S. Utilizing a consultative sales approach, I built and nurtured relationships with nursing home staff, from department heads to senior administrators. My strategic guidance and deep product knowledge earned me the trust of key decision-makers. Additionally, I played a pivotal role in mentoring two new account managers, both of whom achieved notable success in their careers at Direct Supply and beyond.

Coordinated day-to-day business for multiple clients and account teams primarily in retail, F&B, telecom and financial segments. Directed internal teams and coordinated production schedules for interactive, outdoor and print campaigns. Presented initial concepts to clients in order to warm them up to ideas being presented by creative team.

Aided account and creative teams with campaign work and creative production. Developed competitive analyses and presented to internal team and client. Maintained budgets.