Scott Shaffstall: Chief Creative Strategist in Newport Beach, CA
Scott Shaffstall
Chief Creative Strategist
Newport Beach | United States
Skills
No information
Industries
Lifestyle
Moto & Powersports
Snow
Summary
Activity
Projects
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Work experience
Gen Now Agency LLC
Chief Creative Strategist | 04/2014 - Current
- Creative principle for clients in powersports, technology, automotive and F&B industries
- Manage team of 6 creatives to create digital stories via print, graphics, photos and video
- Develop annual marketing and PR strategies and monthly deliverables with <$100K budgets
- Create public and private-facing content for multinational and fast-growing brands
- Lead execution on press and social influencer strategies for maximum product conversion
- Advise C-level executives on holistic communications integration across multiple channels
Freeman/McCue Public Relations
Kawasaki Motors Account Executive | 08/2012 - 04/2014
- Managed mainstream PR & brand communication efforts for Kawasaki Motors Corp., U.S.A.
- Integrated campaigns with overall marketing strategy resulting in 22% ROI increase YOY
- Implemented multi-day press intros and guerilla media events from Times Square to Hollywood
- Represented Kawasaki Motors Corp., U.S.A. for national broadcast and print interviews
- Created digital and print content for two-wheel, four-wheel and watercraft product categories
- Advised government affairs and marketing teams on macro and industry-centric trends
- Leveraged national media relationships to increase four-wheel impressions 73% over prior year
Motorcycle Industry Council
Regional Manager | 04/2011 - 08/2012
- Oversaw events for government agencies, armed forces, the private sector and general public
- Content lead resulting in successful negation of $1 billion industry-wide ban on youth OHVs
- Authored, summarized and edited national reports for C-level executives and national legislators
- Managed over 700 instructors in 18 states conducting safety training regulated by the C.P.S.C.
- Grew training delivery efficiency by 8% by analyzing buyer demand metrics and state legislation
- Ensured quality control of curriculum and streamlined operations to increase efficiency by 33%
Education history
Chapman University
Bachelor's Degree | 2004 - 2008
Chapman University Argyros School of Business & Economics
MBA | 2012 - 2014
Connections
Companies (0)
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