Scott Shepley: in Tigard, OR

Jaanuu is a Direct-to-Consumer performance scrub brand. Doubled fiscal revenue and drove NPS to 70 in 2021 as a catalyst for growth at Jaanuu. Aided in securing series-b funding of $75M. Developed the global brand strategy and managed the execution of yearly & seasonal Integrated brand plans while overseeing a highly skilled team, improving cross-functional collaboration and workflows. * In partnership with the CMO, I developed a new mission, vision, and position for the brand, as well as a new Brand Playbook, which was approved by the Board of Directors. * Led the development of a new global brand strategy and yearly & seasonal Integrated brand plans while improving cross-functional collaboration and workflows. * Defined and executed clear consumer journeys to drive deeper relationships, brand awareness, and customer engagement through brand equity management and consumer insights. * Overseen all aspects of marketing communications, including advertising, PR, digital, social media, events, and product launches to advance global marketing efforts. * Guided cross-functional teams in end-to-end go-to-market planning to maintain a consistent brand voice across channels. * Launched the brand's first-ever OOH campaign, boosting brand awareness and doubling traffic and sales. * Successfully implemented a new brand ambassador program, resulting in increased social media engagement. * Developed messaging and positioning for a new product line that resonated with customers and increased sales. * Orchestrated a complete organic social reset across platforms to increase engagement by 30%. * Managed the Demand creation Budget for annual and seasonal plans. * Secured partnerships with Thrive Global, Daily Harvest, and others to enhance consumer engagement through creative and innovative initiatives.

Oversaw preparation, production, and installation of House of Hoops by Foot Locker fixture program. Boosted business success by creating revenue streams for comprehensive retail experience agency. Streamlined business operations resulting in optimizing bottom-line profitability. * Supervised value engineering of globally sourced programs, successfully reducing total cost of ownership per square foot for client. * Generated $3M in confirmed sales and grew overall margins by 25% through implementation of new business plan presentation process.