Sean Clark: Brand Director | Marketing Communications, Creative Direction in Los Angeles Metropolitan Area, California
Summary
Activity
Projects
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Work experience
Shoreline Property Group
Marketing Director Fractional | 02/2020 - 02/2024
• As the marketing lead for SPGLUX, a newly launched luxury subbrand, I spearheaded marketing efforts that resulted in a 20% YOY increase in high-value property transactions.
• Developed a comprehensive top-of-funnel strategy that increased lead generation by 65% and boosted website traffic by 230%, significantly enhancing customer acquisition efforts.
One Golden Thread
Marketing Director Full-Time | 03/2023 - 09/2023
• Orchestrated a go-to-market strategy for new product launches, resulting in a 20% increase in adoption within the first quarter.
• Launched and executed a multi-channel marketing strategy that improved customer lifetime value by 12% and repeat purchase rates by 18%, using integrated data analysis and AI methodologies.
• Focused on elevating ethical business practices while improving transparency in decision-making and operations
Publish Brand, Inc.
Brand Director | 02/2018 - 02/2020
• Drove enhanced product narratives and online presence across 37 collection launches, achieving an 87% sell-through rate and a 3.4% e-commerce conversion rate.
• Cultivated strategic partnerships, enhancing brand reach and market penetration, and contributing to co-marketing initiatives that drove visibility and sales.
• Re-established Publish Brand as an influential presence in the apparel industry, significantly enhancing brand equity and profitability.
Publish Brand, Inc.
Digital Marketing & E-Commerce Director | 02/2018 - 01/2020
• Spearheaded transformative digital marketing strategies, resulting in a 40% surge in online sales and a substantial 35% increase in website traffic through targeted advertising and customer engagement initiatives.
• Executed the optimization of the Shopify e-commerce platform, leading to a 50% growth in online sales, while innovative email marketing strategies via Klaviyo boosted email engagement and revenue by 60%.
FairPlay Brand
Brand Director | 04/2019 - 01/2020
• Pioneered partnership and licensing strategies that expanded FairPlay Brand's market reach, and curated high-profile collaborations, significantly enhancing brand visibility and appeal.
• Guided product and marketing initiatives for licensed products with a keen eye on brand consistency, contributing notably to the brand's profitability and reputation in the market.
Oakshire Trading Co., LLC
Director of Marketing And Development | 08/2016 - 09/2017
• Spearheaded the development and management of 8 product lines in regulated sectors, adeptly navigating regulatory challenges and implementing effective identity strategies to enhance brand differentiation.
• Innovated manufacturing and operational processes to seize B2B opportunities, significantly boosting revenue through the expansion of white label services and the strategic utilization of ISO lab capabilities.
Balboa Vape
Owner, Operator | 01/2014 - 12/2016
• Founded a premier retail destination and community hub, achieving notable brand recognition and a 40% annual revenue increase through strategic planning and advocacy.
• Enhanced operational efficiency and customer retention by 30% and 25% respectively, through innovative systems and community engagement.
FIND Art Media Creative Agency
Director of Operations | 03/2010 - 01/2014
• Streamlined gallery operations and magazine production, contributing to an 800% revenue increase and a successful national art tour that expanded brand recognition.
• Led the digital transformation, improving online sales and user experience, and fostered team creativity and collaboration for overall success.
The Keep A Breast Foundation
Marketing Community Manager, Special Projects | 02/2012 - 02/2013
• Led community engagement initiatives, expanding volunteer networks and implementing key campaigns that significantly raised cancer prevention awareness among youth.
• Coordinated global events and partnerships, enhancing foundation visibility and support through strategic collaboration and innovative program development.
Quiksilver
Senior B2B Customer Service Representative | 06/2007 - 02/2012
• Managed key accounts, ensuring exceptional support for sales representatives and wholesale accounts, significantly contributing to client retention and satisfaction.
• Contributed to marketing projects and non-profit initiatives, expanding my role beyond customer service to include campaign strategy and community engagement.
• Acquired a deep understanding of the apparel industry, setting the foundation for future leadership positions in marketing and brand management.
Education history
University of California, Irvine Claire Trevor School of the Arts
BA
UCLA
Art History
University of California, Berkeley
Business Administration
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