Sean Tran: Digital Content Specialist in Ridley Park, PA
Sean Tran

Digital Content Specialist
Ridley Park | United States
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Summary
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Work experience
JAKO ENT (SNIPES USA)
Digital Content Specialist | 02/2020 - Current
• Maintain responsibilities and procedures of the Digital Copywriter to ensure the e-commerce website is up-to-date and aligns with the new brand voice/image.
• Implement, learn, and practice the new e-commerce platform Salesforce to optimize
customer experience and create an easy flow of production.
• Research and produce blog posts on snipesusa.com/blog based on upcoming releases,
collaborations with other well-known brands/affiliates as well as marketing events.
• Work alongside the SEO manager to develop appropriate e-mail headings and body copy
to attract clickthrough rate and achieve sales goals.
• Collaborate with the Marketing team on social media outlets to promote upcoming
marketing events and sneaker, apparel, and accessory releases.
JAKO ENT. (KICKSUSA)
Digital Copywriter | 06/2018 - 01/2020
Research, develop and implement product copy that aligns with brand voice/image as
well as industry standards to ensure all information is presentable and correct.
• Enable 100+ products weekly on the e-commerce website so that it is up-to-date with the latest sneaker, apparel and accessory releases.
• Coordinate with the Merch department and merchandise products to align with the current demands of the business and to target sale goals.
• Work with creative and marketing departments on sale promotions and homepage updates to keep up with the demands of the business.
• Make weekly updates to the sneaker release calendar (releases.snipesusa.com) so that
release information such as store lists and raffles are presented to the customer in one
digital place.
Education history
Temple University
BA in Advertising | 2013 - 2017
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