Shaun Hurley: Vice President Revenue / Sales in Los Angeles, CA

Lowell is a cannabis industry leader who sets the standard in branding, packaging, and quality. Our strategic objective is to create the number one lifestyle cannabis brand throughout the US. • Built results-driven sales and marketing teams. Increased revenues from $700k to $4.5 million in less than two years. Representative Accomplishments: • Responsible for topline expansion through channel and geographical expansion. Successfully launched Lowell's D2C business in April. • Grew revenue by 300% in Lowell's top-tier shops through implementation of new brand/merchandising guidelines and shop-in-shop experiences. • Expanded Lowell's market share by 200% through developing and launching full lifestyle and key SKU's. • Increased same store sales by 150% through a productivity analysis and SKU rationalization. • Developed a budtender program to drive brand awareness and top line growth. This resulted in significant month-over- month sales increasing from 100% to 600%. • Sourced and executed brand building partnerships with Gladd, Jack Harar, Fred Segal, and Chateau Marmont. • Built high performing teams and established scalable sales systems to track department's KPIs and drive sales accountability against company objectives. • Spearheaded cross-functional systems and processes to manage and successfully launch new products. • Expert in building, coaching, and developing teams. • Determine and monitor sales/marketing key performances. • Developed all sales SOP's, training, and on-boarding materials that resulted in increased team performance and supported company sales objectives.

• Family-owned and operated fashion brand, acquired by CAA and Sandow Media to develop a new store concept with expansion through retail and wholesale business globally. • Created Fred Segal's first private label brand for the U.S. and global markets while achieving sales of $1M in the first year and $3.5M in the second year with a 71% blended gross margin. Representative Accomplishments: • Worked collaboratively with the executive leadership team, CAA, and a private equity firm to develop and execute short-term and long-term strategic business sales plan. • Recruited, trained and managed a high-performing global sales team of eleven, provided inspiration, direction, coaching and results-driven planning to achieve consistent performance in building Fred Segal's start-up brand. • Coordinated with Marketing at CAA to maximize product sales strategy, celebrity endorsements, social media, brand endorsements and global brand initiatives for Fred Segal. Increased website traffic, sales and conversion via drivers, third-party partnerships, and site optimization. • Exceeded global sales goal by 200%.

Created and developed a global women's lifestyle brand from conception through execution. Built the company to $50M in annual sales; successfully and profitably sold the company. Representative Accomplishments: • Built, trained and coached from conception a globally successful and profitable sales team. Set up global sales distribution in US, UK, Asia, Canada, Australia and Italy. • Designed business strategy, brand wireframes, marketing content, and digital platforms. • Enabled eCommerce (Shopify, Amazon.com, and other online footprints, giving the brand a true omnichannel presence. • Provided leadership to supply chain to ensure production launched on-time and delivered against sales and profit goals; set and drove accountability against financial targets and project budgets. • Successfully built a brand that was featured in Vogue, all fashion magazines, and all major on-line outlets. • Major celebrity following of all the A-List Celebrities who endorsed this brand through social media and word-of- mouth. • Created, developed, and nurtured top-line relationships with key accounts including: Barneys, Bloomingdales, Saks, and Niemen Marcus. Forecasted inventory levels throughout all 700 global retail chains through strategic planning.

Built global high-performance results driven global sales team of 45 from startup to $20M annually for this men's and women's denim apparel company. Successfully sold business.

• Responsible for the global business of Men's Denim and T-Shirts for US, Canada, Europe, and Japan. • Exceeded plan quarter-over-quarter across all 550 US and 150 international stores. • Responsible for 2% of GAP Inc overall business.