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Shawn Berina: Chief of Staff in Tarzana, CA

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Shawn Berina

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Chief of Staff
Tarzana | United States
Skills

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Interests
Marketing
Sports
Event management
Strategy
Operations
Industries
Bike
Golf
Creative Agencies
Fashion
Lifestyle
Moto & Powersports
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Summary

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Activity
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Work experience
Image BallerTV

BallerTV

Chief of Staff | 08/2022 - Current

- Report directly to CEOs, serve as CEOs’ proxy in various internal and external meetings - Drive company wide and cross departmental strategic initiatives and goals from ideation to implementation - Monitor and communicate progress towards goals, identify areas of improvement across the organization - Oversee executive team and board-related calendars and activities in partnership with CEOs - Help develop and execute company culture initiatives and processes that will scale - Responsible for high level project management and executive team tasks across departments - Manage company procurement and liquidation of assets - Plan annual company summit and executive meetings
Image BallerTV

BallerTV

Director of Sports Strategy | 09/2021 - 08/2022

- Identify, research, analyze new sport markets for potential entry - Proactively surface key insights and opportunities to stakeholders - Develop and execute new sport strategies across multiple departments: product, marketing, logistics, operations, and rights acquisitions to further company growth and revenue opportunities - Provide consultation and support on sport programming from ideation to post-launch; advise and help resolve key issues - Assist with event marketing execution strategies and assets - Analyze content calendar and procurement strategy, manage CapEx budgets, and oversee purchasing
Image BallerTV

BallerTV

Director of Operations, Events & Planning | 02/2019 - 09/2021

Manage team of 5-7 members with responsibilities pertaining to event planning and coordination, contractor staffing and recruiting, venue management, execution of all sporting events (basketball, volleyball, softball, soccer, etc.), and logistics • Analyze and implement long-term and scalable business strategies for event planning and execution that incorporates marketing activations and new product initiatives • Develop, measure, and monitor department goals, KPIs, and performance metrics to drive efficient practices • Own and maintain a comprehensive calendar and analysis of company events as it pertains to rights acquisitions, inventory levels and procurement strategies, and logistics planning • Initiate and execute department processes to drive overarching company goals and produce positive P&L margins • Monitor and analyze department budgets and P&Ls • Responsible for high level project management and executive team tasks
Image Mamba Sports Academy

Mamba Sports Academy

Director of Basketball | 03/2016 - 02/2019

- Coordinate and manage bookings and execution of all basketball tournaments, events, and logistics including but not limited to Nike EYBL, Adidas Nations, and Nike Basketball Skills Academy - Manage basketball scheduling and programming for NBA athletes and international team training programs - Manage NBA Pre-Draft Program and NBA Pro Day - Responsible for year-round programming of basketball training, tournaments, leagues, camps and clinics, travel teams for both boys and girls and adults of all skill levels - Manage basketball coaching staff and trainers - Oversee day to day basketball operations including but not limited to scheduling and programs, P&Ls, marketing objectives, business development, and client relations - Yielded consecutive annual profit margins between 50-65%
Image Cal State University

Cal State University

Assistant Basketball Coach | 08/2014 - 02/2016

• Develop team marketing and fundraising efforts, build alumni relations • Responsible for team travel coordination and logistics, equipment and gear, and program budgets • Oversee day to day basketball operations • Produce opponent scouts, assist with film exchange and breakdowns, provide academic support to student- athletes, and work with both guards and posts on skill development
Image Non-Profits and Companies

Non-Profits and Companies

Event/Logistics Volunteer | 06/2013 - 08/2014

• Steve Nash Foundation Soccer Showdown • ESPY Celebrity Golf Classic • LASEC's NFL All-Access at the Rose Bowl, Dodgers All-Access, Lakers All-Access • DirecTV Men's Basketball Classic • Big West Conference Men's and Women's Basketball Championship Tournaments
Image Stanford University

Stanford University

Coaching/Operations Intern | 09/2013 - 04/2014

Filmed team games and practices, assisted with film exchange, coded and provided film breakdowns and highlight clips for coaching staff; extensive experience with Sportscode and Synergy • Supported team sales and marketing, group promotions, and game presentation initiatives • Created and managed email marketing campaigns; responsible for athlete recruiting correspondence thru various medias • Assisted Tournament Director with running of NCAA Regional Tournament logistics and operations • Coordinated facility scheduling, budgeting, travel accommodations, and daily office operations
Image Los Angeles Clippers

Los Angeles Clippers

Fan Relations Intern/Statistics Analyst | 10/2009 - 05/2013

• Managed pre and post-game events, game day experiences, on-court promotions, and NBA special programs • Lead intern coordinating NBA All-Star Balloting campaign, presentation, marketing plan and events • Provided customer service and hospitality assistance to season ticket holders and VIPs needs • Coordinated with sales managers and reps to assist with promotional sales and activities, coordinated online and email ticket sales, and assisted with sales and service duties and lead generation • Reported and analyzed game and season statistics for in-game production • Received 2 commendation letters from the Senior Vice President of Marketing & Sales for participation in ticket sales challenges, selling the most number of tickets in the department, and ranked #4 overall in sales out of 50 plus participants for short sale promotions • Received recognition from the NBA League Office for outstanding Clippers All-Star Balloting campaign
Education history
Image University of Southern California

University of Southern California

Bachelor of Arts in International | 2009 - 2012

Image US Air Force Preparatory Academy

US Air Force Preparatory Academy

| 2007 - 2008

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1501 Lincoln Blvd.#1014 Venice, CA. 90291