Shawn Berina: Chief of Staff in Tarzana, CA
Shawn Berina
Chief of Staff
Tarzana | United States
Skills
No information
Interests
Marketing
Sports
Event management
Strategy
Operations
Summary
No information
Activity
Projects
No information
Work experience
BallerTV
Chief of Staff | 08/2022 - Current
- Report directly to CEOs, serve as CEOs’ proxy in various internal and external meetings
- Drive company wide and cross departmental strategic initiatives and goals from ideation to implementation
- Monitor and communicate progress towards goals, identify areas of improvement across the organization
- Oversee executive team and board-related calendars and activities in partnership with CEOs
- Help develop and execute company culture initiatives and processes that will scale
- Responsible for high level project management and executive team tasks across departments
- Manage company procurement and liquidation of assets
- Plan annual company summit and executive meetings
BallerTV
Director of Sports Strategy | 09/2021 - 08/2022
- Identify, research, analyze new sport markets for potential entry
- Proactively surface key insights and opportunities to stakeholders
- Develop and execute new sport strategies across multiple departments: product, marketing, logistics, operations, and rights acquisitions to further company growth and revenue opportunities
- Provide consultation and support on sport programming from ideation to post-launch; advise and help resolve key issues
- Assist with event marketing execution strategies and assets
- Analyze content calendar and procurement strategy, manage CapEx budgets, and oversee purchasing
BallerTV
Director of Operations, Events & Planning | 02/2019 - 09/2021
Manage team of 5-7 members with responsibilities pertaining to event planning and coordination, contractor
staffing and recruiting, venue management, execution of all sporting events (basketball, volleyball, softball, soccer, etc.), and logistics
• Analyze and implement long-term and scalable business strategies for event planning and execution that
incorporates marketing activations and new product initiatives
• Develop, measure, and monitor department goals, KPIs, and performance metrics to drive efficient practices
• Own and maintain a comprehensive calendar and analysis of company events as it pertains to rights acquisitions,
inventory levels and procurement strategies, and logistics planning
• Initiate and execute department processes to drive overarching company goals and produce positive P&L margins
• Monitor and analyze department budgets and P&Ls
• Responsible for high level project management and executive team tasks
Mamba Sports Academy
Director of Basketball | 03/2016 - 02/2019
- Coordinate and manage bookings and execution of all basketball tournaments, events, and logistics including but not limited to Nike EYBL, Adidas Nations, and Nike Basketball Skills Academy
- Manage basketball scheduling and programming for NBA athletes and international team training programs
- Manage NBA Pre-Draft Program and NBA Pro Day
- Responsible for year-round programming of basketball training, tournaments, leagues, camps and clinics, travel teams for both boys and girls and adults of all skill levels
- Manage basketball coaching staff and trainers
- Oversee day to day basketball operations including but not limited to scheduling and programs, P&Ls, marketing objectives, business development, and client relations
- Yielded consecutive annual profit margins between 50-65%
Cal State University
Assistant Basketball Coach | 08/2014 - 02/2016
• Develop team marketing and fundraising efforts, build alumni relations
• Responsible for team travel coordination and logistics, equipment and gear, and program budgets
• Oversee day to day basketball operations
• Produce opponent scouts, assist with film exchange and breakdowns, provide academic support to student-
athletes, and work with both guards and posts on skill development
Non-Profits and Companies
Event/Logistics Volunteer | 06/2013 - 08/2014
• Steve Nash Foundation Soccer Showdown
• ESPY Celebrity Golf Classic
• LASEC's NFL All-Access at the Rose Bowl, Dodgers All-Access, Lakers All-Access
• DirecTV Men's Basketball Classic
• Big West Conference Men's and Women's Basketball Championship Tournaments
Stanford University
Coaching/Operations Intern | 09/2013 - 04/2014
Filmed team games and practices, assisted with film exchange, coded and provided film breakdowns and highlight clips for
coaching staff; extensive experience with Sportscode and Synergy
• Supported team sales and marketing, group promotions, and game presentation initiatives
• Created and managed email marketing campaigns; responsible for athlete recruiting correspondence thru various medias
• Assisted Tournament Director with running of NCAA Regional Tournament logistics and operations
• Coordinated facility scheduling, budgeting, travel accommodations, and daily office operations
Los Angeles Clippers
Fan Relations Intern/Statistics Analyst | 10/2009 - 05/2013
• Managed pre and post-game events, game day experiences, on-court promotions, and NBA special programs
• Lead intern coordinating NBA All-Star Balloting campaign, presentation, marketing plan and events
• Provided customer service and hospitality assistance to season ticket holders and VIPs needs
• Coordinated with sales managers and reps to assist with promotional sales and activities, coordinated online and email
ticket sales, and assisted with sales and service duties and lead generation
• Reported and analyzed game and season statistics for in-game production
• Received 2 commendation letters from the Senior Vice President of Marketing & Sales for participation in ticket sales
challenges, selling the most number of tickets in the department, and ranked #4 overall in sales out of 50 plus participants
for short sale promotions
• Received recognition from the NBA League Office for outstanding Clippers All-Star Balloting campaign
Education history
University of Southern California
Bachelor of Arts in International | 2009 - 2012
US Air Force Preparatory Academy
| 2007 - 2008
Connections
Companies (0)
No information