Silvia Pimenta Velloso: VP, Business Development, Retail Fashion/Beauty/Sports Goods in MIAMI, FL

As a consumer goods expert I leverage brand success for SMEs driving business growth and revenue optimization through customer driven strategies and operational clarity. Omnichannel proficient, I leverage product, market, consumer and channel strategies optimizing overall customer experience and operational profitability.

As Senior Strategic Adviser for the high-end, online skincare retailer A Complete, cultivated business model from startup. Proposed and implement DTC business model leading GTM plan for successful US and MX market introduction in December 2016. Oversaw adherence to financial targets as well as day to day activities ensuring operational clarity as well as talent acquisition and retention. Aligned customer success programs ensuring synergy with short-term and long-term objectives

The role required full ownership over Assos of Switzerland expansion to the Brazilian market. Combining product and technology roadmaps with competitive market intelligence, cultural and industry trends I've proposed and implemented DTC business model optimizing channels while leveraging customer experience with unique POS proposition and top-notch customer experience reinforcing the Assos experience and lifestyle.

Acted as a liaison between the headquarters and the area’s branches. Led and reported areas of cpa, human resources, logistics, marketing sales, legal finance, overseeing day to day operations and monthly performance guaranteeing adherence to planning and predefined goals. Responsible for outlining a comprehensive recruiting and training program, monitor the P&L reports for each store /cathegory and develop effective ways fill in any gaps between actual performance and company projections. Was ranked #7 in worldwide sellers of bottom category and ranked #3 for top category

Led brand success and business growth for Juicy Couture and AVEC Fashion Group within Brazil area coordinating expansion plans to Sao Paulo, Rio de Janeiro, Distrito Federal. Acted as main point of contact for all international accounts. Overlooked brand's footprint aligning operations, marketing and training towards the highest levels of customer experience. Coordinated partnerships, co- branding joint efforts elevating brand perception within our targeted audience. Delivered a 50% ROI from it's 2nd fical year onwards.

Sphere headed business growth for premium tech textile trader in Brazil dealing an average of 1.5 million meters per year for B2B marketplace. Sustained commercial relations with leading Asian and European corporations exceeding on understanding of wholesale and retail marketplaces, export/import processes & requirements, with relevant trade shows participation in Europe, Asia and South America. Main interface with RTW industry leading creators, managing high-profile accounts developing profitable opportunities and translating ideas into strategy Took ownership of product life-cycle, leading product road map and cross- functional teams guarantying 100% compliance to the companies ' vision and adherence to targeted goals. Responsible for a two-year, forecast on consumer behavior trends. Took ownership of the operating plan: achievement of growth objectives including market share, revenue, profit and return on investment for all the channels / categories of business and / or key customers