Silvia Sitar: Director of Operations & Client Services in New York

I am adaptive leader...no problem too big or too small to dig into, especially to help the team succeed (and be happy everyday). Oversee cross-functional team inclusive of account, creative, strategy, production, project management, while managing US operations - share insights, resources with the Paris and Shanghai offices. Manage creative projects, including prioritization of all incoming briefs, timeline development, and process flows through the last approval. Define and share clear KPIs for the campaigns at the start of each season, evaluate and proactively optimize future approaches. Collaborate with teams (Brand Marketing, Brand Creative, Production + Business) to forecast, prioritize and allocate needed resources. Provide day to day operational assistance on people matters such as employee relations issues, terminations, exit interviews, staffing & recruiting including providing assistance with creating job descriptions. Build and maintain strong relationships with employees at all levels. Supports talent strategy, participates in selection of key positions. Conduct recruitment effort for exempt and nonexempt position. Attract and retain core talent and manage others to their maximum potential; developing and maintaining high levels of team effectiveness and satisfaction. Nurture and grow key client relationships by being a trusted advisor to senior client management and advocate for the entire client organization. Manage company P&L, business growth and generate ideas and actions that produce tangible business results. Clients include : Kielhs, MAC Travel Retail, Frederic Fekkai, Revive, Sio

Global lead responsible for the development and activation of Bottega Veneta's 360 integrated marketing campaigns - operated at agency satellite based in Bottega Veneta offices in New York with monthly visits to Milan. • Led the planning, execution and distribution process in close collaboration with the cross functional team in Milan (Marketing/Communications, Merchandising/Design, Retail/Ecom/Wholesale, Licensing) for all campaigns, communications and marketing efforts across channels supporting the identified key marketing initiatives for the Bottega Veneta Brand Portfolio. • Responsible for defining and managing the overall content and resource budget for the assigned campaigns, maximizing efficiency of budget and time - while optimizing impact of content within each channel. • Drove brand voice and language consistency through visual identity development, brand advertising, retail and digital marketing, CRM, organic and paid social, event programming, packaging and merchandising design to ensure consistent brand awareness. • Led strategic partnership between Pharrell Williams + Adidas alongside his team in Los Angeles and the Adidas Marketing and Merchandising teams in Germany. Ideated monthly / yearly 360 seasonal campaigns - drafted briefs, timelines, budgets to deliver world class content that drove sales growth through a powerful combination of storytelling and art. Clients: Bottega Veneta (Coty Fragrance / Kering Eyewear), Tomas Maier Brand, Adidas + Pharrell Williams, Calvin Klein / Coty, Pepsi / Lifewater

Served as the lead client contact on overall business; set and managed client expectations, including developing, implementing and tracking measurements in line with business objectives. • Established project plans, oversaw process and drove cross-functional workflows between Creative, Strategy, Digital, Media, Art Buying & Production. • Ensured effective execution of marketing and branding efforts, campaign tactics, special projects and collaborations by coordinating with stakeholders and team members to ensure briefs were executed on brand. Defined scopes of work inclusive of deliverables, budgets, schedules and goals from initiation to completion. • Maintained financial accuracy of all client work (estimates, jobs, fees, billing). Clients - JCPenney, CB2, Silverstein Properties, Stella Artois, Abrams Books (The Selby).

Executed innovative, functional and high-end print, video and digital production and project management across traditional and non-traditional formats for multi-platform projects. • Negotiated contracts for talent and crew with budgets ranging from $25,000 - $3 million +. • Contributed ideas to improve creative content and logistical process by improving quality, reducing costs and increasing profitability. • Managed art directors, photographers, copywriters, editors, videographers, voice talent and UI engineers to lead development of creative content through concept, pitch, development, pre-production and post production. Clients - David Yurman, LOFT, Diane Von Furstenberg, Seven, Hudson Jeans, Hickey Freeman, Smartwater, Lord and Taylor, Stuart Weitzman, Extell Development and Evolution.

• Oversaw NARS cosmetics 15th anniversary project - 15 celebrities shot by Francois Nars for a limited edition book. • Coordinated cross-functional schedules and ensured effective communication between client, internal resources and third party vendors to facilitate successful workflow and timely deliveries. • Negotiated camera sponsorship and studio space for shoots and launch event, organized photo assistants, equipment and digital crew, managed post production schedules for retouching and book printing deadlines. • Managed a strategic mult-ipurpose project under strict time and budget constraints.

• Generated story ideas, forecasted trends and showcased young designers. • Conceptualized storyboards and edited collections from American and European designers. • Directed design team on page layout, and selected photography for inspiration pages to explain trends.

Conceptualized and produced fashion shoots both internationally and domestically for Steven Meisel, Mario Testino, Annie Leibovitz and Patrick Demarchelier. • As a market editor, I focused on the denim market and compiled a monthly 'Best Of' section with topics ranging from lifestyle products to eco-friendly designs to the ultimate city by city guides.