Sofia Whitcombe: Senior Public Relations Manager in Asheville, NC
Sofia Whitcombe
Senior Public Relations Manager
Asheville | United States
Skills
No information
Interests
Mountain biking
Road biking
Travel
Skiing
Hiking
Summary
Activity
Projects
No information
Work experience
![Image Cycling Sports Group](https://content.malakye.com/media/logos/images/2900.gif)
Cycling Sports Group
Senior Public Relations Manager | 04/2015 - Current
? Successfully oversee PR projects from ideation to completion in high-pressure and fast-paced environments.
? Manage all endemic/non-endemic communications for product, athletes, and corporate messaging for brands.
? Lead all PR, communication, and brand development strategies and tactics to support key business objectives.
? Research, write, edit, and public relations management skills to deliver successful projects.
? Liaise with internal and global stakeholders and leaders to develop and execute strategic communications programs.
? Use knowledge of cycling industry and relevant health, fitness, and marketing trends to maintain brand status.
? Coordinate/ manage launch event executions, on-site media appointments, and key tradeshows appearances.
? Ensure clear brand messaging is communicated to media (print, broadcast, and online) throughout the agency.
? Oversee global media tracking of select brands and compiling up-to-date press tracking reports.
? Showcase brand lifestyle and products by managing national media tours and desk side appointments.
? Develop need-based PR plans based and product distribution in coordination with global Directors of Marketing.
? Brands and products represented include: Cannondale, GT, Kid Trax, Schwinn, and Mongoose; previously SUGOI, and Sombrio.
![Image Cycling Sports Group](https://content.malakye.com/media/logos/images/2900.gif)
Cycling Sports Group
Public Relations Manager | 01/2014 - 04/2015
? Managed non-endemic communications through PR agency for product, athletes and corporate messaging.
? Grew brand awareness with meaningful pitches and story ideas surrounding product, athletes and experiences.
? Oversaw global media tracking for all brands and created press tracking reports for senior leadership.
? Coordinated, secured, and managed key events, on-site media appointments, and major tradeshows appearances.
? Showcased products and educated reporters with media tours and desk-side appointments with NYC-based media.
? Developed PR plans based on individual needs in coordination with Director of Communications and Marketing.
? Built relationships with existing clients while continually networking to secure new business and projects.
? Ensured brand marketing needs were identified and met by brainstorm with stakeholders during planning sessions.
? Researched industry, health, fitness, and marketing trends and applied research to Cycling Sports Group brands.
? Brands supported includes: Cannondale, GT, Schwinn, Mongoose, SUGOI, Sombrio, GURU, Charge, and Fabric.
![Image Mfa Marketing & Public Relations](https://content.malakye.com/media/logos/images/6215.jpg)
Mfa Marketing & Public Relations
Account Executive | 09/2010 - 12/2013
Missy Farren PR (Mfa Ltd.), New York, NY - Account Executive 2010-2013
? Oversaw PR for high-value consumer lifestyle, health, fitness and action sports brands, and luxury travel brands.
? Increased consumer engagement by developing and managing successful client social media campaigns.
? Maximized brand growth and market visibility by brainstorming to create and execute custom client PR plans.
? Performed a wide range of duties to execute daily health, fitness and lifestyle media relations.
? Researched trends in the health/ fitness industries to identify and pursue opportunities to raise client awareness.
? Wrote custom press releases/targeted pitches and compile monthly editorial and press-tracking reports.
? Managed sample allocation and media seeding clients’ objectives and value of editorial placement.
? Health/fitness brands included Schwinn, Mongoose, SUGOI Performance Apparel, 2XU and ROXY Outdoor Fitness; luxury travel brands included Colonial Williamsburg, The Little Nell, as well as the Limelight Hotel.
? Coordinated media communication and outreach for large scale events and media tours, including DVF loves ROXY collection launch, media meetings with surfers Kelia Moniz, Monica Byrne-Wickey and Lee Ann Curren, 2XU Compression launch in the US, Dorel Sports consumer media events.
? Successfully secured feature stories and product placement in: The Rachael Ray Show, ESPN, The Magazine, Sporting Goods Business, Baltimore Magazine, Seventeen, Time Out New York, Fitbie.com, Travel+Leisure, Conde Nast Traveler, AirTran’s Go, Women’s Wear Daily, Running Insight, Competitor Magazine, Women’s Running, Cosmopolitan, Fox & Friends, National Geographic Traveler, Outside Buyer’s Guide Summer and Winter 2012, Popular Mechanics, W.I.R.E.D.
Education history
Fordham University
BA | 2003 - 2007
Connections
Companies (0)
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