Sonakshi Bhatia: ASSISTANT MANAGER in New Delhi, DL
Sonakshi Bhatia
ASSISTANT MANAGER
New Delhi | IN
Skills
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Interests
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Industries
Fashion
Lifestyle
Summary
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Activity
Projects
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Work experience
CRM MARKETING
ASSISTANT MANAGER | 07/2016 - Current
Duties:
• Planning and delivering CRM strategies across the organization with a view to retaining existing customers, increasing brand loyalty and expanding the company brand.
• Coordination with creative team to generate creatives for push marketing including Email and Web content
• Customer journey mapping, analyzing touch points across brand portfolio to maximize commercial opportunities.
• Execution of email, SMS & Push Notification campaigns throughout the entire lifecycle, using Webengage
• Collaborating with other departments to ensure the CRM strategy works well for every aspect of the business. Collaborate with agency partners and support CRM manager in planning and executing CRM strategies
• Determine relevant segments for lapsed, active & inactive customers
• Own email campaign optimization through A/B testing (set up, testing, scheduling, tracking, and measuring) to drive short-term and long-term results.
• Data Analysis through GA. Assists in plan development, tracking and monitoring performance of daily promotions and activities
• Engaging users through personalized and diverse ways of bringing them onboard with products and services. Providing discounts on there Bdays, Anniversary etc.
• Working on Cohorts (Monthly & Yearly)
• Working on promo calendar and engaging customers through latest events.
• Competitor analysis
Marble E-retail Pvt Ltd - Gurugram (India)
CUSTOMER'S LOGISTICS
ASSISTANT MANAGER | 07/2012 - 07/2016
• Responsible for Team Lead as ATL & Motivation towards the common objective.
• Responsible for every Reverse Pickup/Logistics Operations/Fulfillment Operations.
• Trace, track and expedite purchase processes. Create and maintain contact with vendors and customers to ensure timely delivery/pickup of goods.
• Taking care of the refunds. Checking for authentic refunds to be done. Providing promo code refunds and exchange/replacement as per request.
• Responsible for Providing support to all the Escalations received through CS.
• Responsible for every Social Media/Potential/ CEO escalations till their resolutions.
• Root Cause Analysis/Ideas Implementation. Data presentation with complete summary.
Letsbuy.com (Unit of Flipkart.com) -Gurugram (India)
Sparsh
CUSTOMER CARE EXECUTIVE | 09/2009 - 03/2010
Duties:
• To remain as basic point of contact for customers with queries, complaints, and feedback's, requests etc.
• Ensuring timely and professional responses to all complaints, requests and queries received.
• Proper recording and scrutiny of the complaints received.
• Efficient dealing of complaints to completion and enabling satisfaction of customer.
• Rendering useful administrative support to other members of the customer care team.
Education history
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