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VP Design & User Experience

Creative & Design

An award-winning creative that for over two decades has developed and directed experiences through artistic and systems thinking. Currently employed at Full Measure Education, an EdTech startup that helps institutions deliver tailored mobile communications to students throughout their journey. Responsible for guiding the concept and creation of complex feature sets and workflows for an enterprise-level SaaS product through design, UX, and brand storytelling.

Leader, thinker, doer, and overall generalist in product design, strategy, marketing, and management. Team leader and individual
contributer responsible for refining and executing 0-1 product requirements, iterative design solutions and facilitate user feedback.
Developed iterative solutions to scale backend customer service tools into a workable SaaS product.
• Provided design leadership and product direction through a growth mind-set of iteration, intuition, and user research
• Streamlined and prioritized product requirements while establishing repeatable design patterns for the development team while developing and
maintaining a design system and component library to quickly iterate design decisions
• Led company rebranding and product refresh
• Grew company from 5 to thousands of clients, delivering mobile interactions to millions of students through thoughtful design strategies and
collaboration with sales, senior leadership, product management, marketing, customer experience, and development teams

Solution expert for managing digital experiences and the teams to execute the creative process for client success. Acted as east coast
creative director to concept and plan client sales pitches for local and global business development efforts. Oversaw design studio
managing designers, art directors, and creative copywriters.
• Led the creative team to ideate, develop, and deploy national brand campaigns
• Collaborated with the strategy to brief teams; give space for teams to explore; and inject insight and industry understanding into the work
• Provided clear and timely feedback that kept work on budget and schedule
• Defined growth strategies for individual creative team members and conducted quarterly performance reviews
• Identified and solution client and project issues
• Developed new business pitches and scopes of work

Design Director

Leader of a creative team that delivers big ideas that connect brands and people responsible to conceive and execute
multidisciplinary creative solutions based on sound strategies that exceed client objectives. Managed a team of 4 designers.
Developed and led company rebrand effort, leading to the agencyacquisition by DMI Inc.
• Juggled multiple projects at once, ensuring that deadlines and client expectations were met
• Conducted competitive brand assessments to understand client landscapes
• Juggled multiple projects at once, ensuring that deadlines and client expectations were met
• Worked closely with development teams and product owners to ensure the design vision for digital products was realized
• Worked with the UX and development teams to create engaging app and website experiences
Clients: AOL, Georgetown School of Continuing Studies, Hilton Hotels and Resorts, Hobsons, Marriott, NCTA, Neustar,
Volkswagen, XO Communications

Sr. Art Director

Responsible for developing and managing unique marketing solutions to support a wide array of clients and verticals. Guided and
mentored Jr. design squads. Worked to create concepts for identity, interactive, and multi-media marketing campaigns. Worked
closely with inside developers to produce websites and applications on WordPress, Django and Sencha Touch.
Clients: Brooks Brothers, Erkiletian, Mayorga Coffee, Shulman Rogers, Volkswagen, Washington Redskins, and a variety of real estate developers

Find out detailed information about Spencer Slemenda, VP Design & User Experience in Arlington, VA

Spencer Slemenda: VP Design & User Experience in Arlington, VA

Spencer Slemenda

Full Measure Education

DMI

Pappas Group

HZDG