Stacey Martin: SR Design + Trend Lead in Boston, MA

Color and trend forecasting, establishing and communicating the brand seasonal creative direction, ensuring consistent branding and design language across categories, defining and implementing brand strategy, refining design processes, mentoring junior designers, and representing the C+G department in pivotal meetings. Previously functioned as a freelance Art Director before full-time employment.

• Researched, refined, and communicated global color and graphic strategy across the Trek and Bontrager brands - Global travel for fashion industry research and analysis - Mood board creation and cross-category distribution - Managed cohesive color and graphic brand story • Created colors and graphics for the entire road bike category and for the entire Women’s category for the 6 years prior • Assisted in growing the women’s business to over 100 million dollars • Initiated and concepted the Women’s Specific Design rebranding • Ambitiously managed the design and production of a fast-paced team bike line including bikes for Andrew Shandro and Lance Armstrong • Concepted and created trade show displays and installations

• Successfully managed and designed the entire women’s headwear and accessories collection for all NBA and NFL teams • Worked closely with sponsored skater Stevie Williams to help create the DGK collection for Reebok • Responsible for selecting all materials and finish details • Concepted, presented, and ultimately managed the Old Orchard Beach collection, an array of vintage-inspired apparel, headwear, and accessories for the NBA and NFL