Stanton Cagle: Senior Content Strategy Manager - Growth Team in DALLAS, TX

Develop, manage, and implement content and digital channel distribution strategies to increase hotel occupancy in key markets based on revenue projection figures, historical market performance, and perceived impact of channel attribution. ? Manage web/app content models and content initiatives for 250+ hotels across all OYO USA distribution channels (desktop and mobile website, Android, iOS, SEO/SEM, Google My Business, social media, affiliate, etc.) ? Manage OYO USA content team projects to increase efficiency, accuracy, and turn around time of content for hotel and city listing pages for online and app platform(s) ? Identify areas of improvement in UX/UI for OYO online web and app platform via performance data; develop BRDs and PRDs based on analysis of data, work with product team to execute, measure, and evaluate those improvements ? Managed efforts that increased hotel occupancy 2x via OYO distribution channels from August 2019 - January 2020 across a specific set of 150+ hotels ? Managed efforts that increased occupancy 3x during first month of hotel lifecycle via OYO distribution channels across a specific set of 20 hotels ? Managed efforts that increased web and app based conversions across all hotels at least 2x from July 2019 - December 2019 by researching and developing key content and product areas of improvement

Planned, managed, and executed paid social campaigns, including but not limited to: account setup, strategy and tactical development, organization, management, and creative testing. ? Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, conversion optimization, custom and lookalike audience management, ad creative, and landing page suggestions based on performance history and the client's objectives ? Analyzed performance data and trends to gather insights, identify opportunities, and communicate goal-driven recommendations to clients ? Lead discussions that drove customers' marketing strategy and marketing funnel development, help define key business success metrics, monitored and reported on goals in order to provide visibility to customers ? Interacted on a regular basis with customer personnel through virtual and on-site meetings regarding their marketing program goals and successes

Audience Growth & Content Strategy Austin, TX Responsible for strategy and optimization of paid media campaigns from creation through execution and reporting. ? Clients included: Jack Daniels Tennessee Whiskey, Deep Eddy Vodka, Abercrombie & Fitch, Car2Go, SilverCar, el Jimador Tequila, Line39 Wines, IKEA, Stella Artois, Goose Island Brewery, New Belgium Brewery, C3 Presents ? Point of contact and manager of National Paid Media Campaigns (Facebook Ads, Google Ads) across the DoStuff Network with budgets averaging $60k/quarter. ? Developed campaign strategy ideation, ad copy and landing page copy suggestions, custom audience creation, behavioral targeting and retargeting, and A|B testing ? Executed audience growth and acquisition tests via PPC, social media, SEO/SEM, email, and website content with the goal of increasing select markets audience by 60% year-over-year ? Coordinated with National Programs Manager(s) to develop campaign strategy, ad copy, and implementation that ensure campaigns are fully optimized for client KPIs ? Produced internal documentation detailing and highlighting best practices for audience growth

Developed digital media strategy with the goal of obtaining and converting leads into potential home buyer lists. ? Clients included: Freehold Communities and Texas Mutual Insurance ? Developed Facebook Ad Campaign copy and strategy with the goal of obtaining and converting leads into potential home buyer lists, as well as increasing social page following and post engagement ? Launched email campaigns for Freehold Communities featuring 40+ emails, averaging 2,282 recipients, 30.84% Open Rate and 24.24% click-thru-rate

San Diego, CA Executed and presented media plans, insertion orders, contracts, and monthly media market updates. ? Clients included: Emerus Hospitals, Metal Depots, and Heritage Building Systems ? Cultivated relationships with media representatives across the nation, ensuring best possible rates, frequency, distribution, impressions, and metrics in client target markets and demographics