Stefanie Chimenti: Marketing Project Administrator in HUNTINGTON BEACH, CA

Marketing Project Administrator Collaborate with multiple cross departmental teams both in person and by utilizing multiple project management tools Regularly report to CEO on marketing project status Track and manage marketing project statistics and metrics Primary coordinator and point of contact for day-to-day marketing operations Support managers/leaders with team management, group dynamic, business development, strategy, communication, project organization, and problem solving Enforce process and set accurate expectations within a demanding environment Traffic all projects from initial request to final delivery Facilitate an efficient workflow process to ensure timely and accurate development of marketing initiatives Excellent communication skills and ability to prioritize workloads for creative team and requests from partners

Project and Event Management ? Coordinated international conferences, sales representative training, trade shows, summits and other corporate events, including tradeshows with budgets as small as 3k to as large as $500k ? Assisted in the preparation of department and event budgets and tracked expenses within established financial plan. ? Managed databases for international sales activity. ? Analyzed ROI metrics of all convention programs to determine effectiveness, future show selection and recommendation to stakeholders. ? Developed and executed convention detailing systems, ensuring the brands key messages are delivered to targeted clients. ? Ensured incorporation of the roll-out of the corporate branding Initiatives. ? Review edmarket research results for conventions to assist with creating strategy for future show selection by analyzing competitive intelligence, sizes of booths, promotions on convention floor, size of overall convention program. ? Set and executed a strategy for long-range selection of shows by tracking industry standards for show participation. ? Worked with internal colleagues and leadership executives as overall team lead for planning, strategy/concept design, overall booth design, logistics execution and pre-show training for all exhibits. Content Marketing/Digital Marketing/Product Marketing/Social Media ? Developed a thorough understanding of company applications, markets, competitors, and client/user needs. ? Coordinated web strategies for global subsidiaries including the UK, Japan, and India. ? Created collateral (case studies, brochures, fact sheets, white papers, presentations, website text, etc.) utilized for a variety of audiences and target segments highlighting product strengths, features and benefits. ? Managed processes for content creation and delivery by implementing companywide communication/document standards and templates to ensure a single, global methodology. ? Created innovative copy and content with simple, clear and compelling product messaging and positioning appropriate for all aspects of web marketing - large web initiatives, micro-sites, landing pages, and e-mail campaigns. ? Built and managed a repository of content (blogs, articles, page copy, images and video.) ? Created order and managed the sourcing of images and video for web with a focus on enhancing user experience. ? Conducted extensive market research and competitive analysis and recommended positioning and programs to reach new customers. ? Partnered with product management and make recommendations to ensure that product development and support include proper marketing positioning in all communication of launches and releases. ? Collaborated across the business to ensure effectiveness of marketing strategies, activities and materials. ? Remained current on industry trends and issues as they relate to the product offering as well as emerging technologies, standards. ? Served as company “social media ambassador,” including creating appropriate social media content, training staff on social channels and inspiring others to create relevant content. ? Established and develop social media and digital marketing program strategy, development and implementation; web copywriting, site updates and management, blogging program and other social media tactics. Project-Budget Management/Sales/Leadership ? Developed and monitored performance against department's budgets. ? Established, oversaw implementation, and monitored adherence to administrative policies and procedures. ? Evaluated appropriate use of resources to ensure attainment of unit, department and company profitability goals. ? Oversaw the development and execution of plans within allocated budget. Ensure all expenses remain within budgetary guidelines. ? Developed and managed the budget ensuring all meeting costs are within plan. ? Created and execute a sales go-to-market strategy for company with executive leadership nationally. Public Relations ? Published monthly press releases on noteworthy achievements including: awards/recognition, new hires, partnerships, and announcement of new global strategy. ? Executed messaging and call to action strategies for several conferences and tradeshows. ? Directed website design and content ? Initiated a companywide monthly internal newsletter to inform and entertain employees.