Steff Colonna: Music/Event Management/Production Freelance in Calrsbad, CA

• Ten years of tradeshow, event planning and on site event management experience. • Stage, booth and site logistical management for events with excess of 15,000 attendees including overseeing all set up, daily production, and tear down. • Responsible for developing briefs, event timelines and budgets and hold weekly check-ins and meetings with sales, creative team, and marketing to ensure both are adhered to, problem solving any areas required to keep projects on track. Creation of ROI reviews and reports following events. • Managed development, production, storage, and logistics of over $2mil in event assets globally. • Three years of beach concert - Production management – Stage/Logistics for annual non profit event held by the band Switchfoot that consists of 7 musical acts, 25 beach vendors and over 14,000 spectators. • Selected all vendors for each project and responsible for building key relationships with 6-10 vendors at any one time to ensure efficient use of resources with c

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• Assigned to build SMU and LTD program policies at Nixon from ground level, including timelines, sales and marketing input and strategies, from inception to launch. • Manage SMU and LTD watch product design and development and production. • Create briefs and manage design and development of retail merchandising tools and projects. • Hold meetings with Sales and Marketing teams to determine changing needs for all POP and merchandising tools in market. • New brand identity in store launches in both 2008 and 2015, including managing complete design, development and production of new global $7 mil in-store fixture rollout in 2015. • Responsible for development and launch of new product brandings tools, including head phone and watch packaging and POP and Bluetooth speakers. • Responsible for entire SMU and LTD watch program, including the design and development of product, management of collaborations with team riders, musical acts, retails stores, overseeing marketing strategies an