Steve Eisler: US VP Sales, Mattress Division in City of Industry, CA

By redirecting the business model, revenue and margins increased by moving from B2B to B2C. Revenue increased from 1.5m to 4.5m. Margins increased and write offs reduced. Company sold to investor.

Initially worked with the owners as a consultant, hired full time January 2018 Built a team of highly trained, professional sales reps delivering volume and great accounts. Volume now 5M+ and growing. Created marketing strategy, rebranded for the No. American luxury market. Renegotiated all contracts and repriced products. Developed a remote sales team protocol as a result of covid's impact on routine sales calls to work in tandem with 1099 rep staff. Current Key Clients: B&B Italia, Armani Casa, Gianfranco Ferre Home, Roberto Cavalli, Cote France Boca

Assumed sales responsibility. Built 1099 sales force, hired 2 regional sales managers. Took business onto numerous retail floors while increasing name recognition in the industry. Business sold to investors and have reached 250M in sales using my model and team. Business sold to NY investor group.

Built 1st 1099 sales team to take "one account business model" to retailers throughout the US. My 1st order was 2M with largest retailer of sleep products in the US. Business sold to investor from Shanghai

Restructured sales force in the US. Company initially could no longer compete with its Montreal manufactured high end products vs imported product offerings by competitors. Introduced products to retailers more capable of retailing better end goods. 2002 Relocate from NY to San Francisco and Los Angeles