Steven Gluck: Brand Marketing Manager in Denver, CO

- Overhauled email newsletters by re-designing templates, increasing the number of emails sent weekly, and modernized brand voice through updated copywriting - increased email gross revenue by 53% YoY and average open rate 161% YoY - Assisted with creative direction, design, and copy feedback for direct-mail catalogs, social ads, and website homepage and landing page updates - Provided e-commerce and lifestyle photo/video shoot support by curating shot lists, managing product, and general day-of shoot support - Oversaw all aspects of production of the seasonal product-line workbook - which is the primary tool for all B2B sales, including creative direction, photography, copy, graphics, CADs, and print

- Led communication between client and distribution center while overseeing all content-based product ordering - Monitored three six-figure budgets across social, production, and marketing teams - Managed the bi-annual package distributed to over 150 The North Face locals which contain personalized product kits - Assisted in producing social content and copywriting process

- Organized and led department trainings for new-hires in multiple departments of the store - Achieved top 5% for memberships sold and member to non-member transactions of store employees - Processed membership, purchase, service and return transactions at the register - Provided excellent service while assisting customers