talitha althouse:

• Managed brand activities including digital content for social media, website, advertising, acquisition, and television • Oversaw all photography and video shoots, casting, locations and budgets. • Led creative team of 20 + internal /freelance personnel (graphic design, art directors, writers, photographers, videographers) • Executed digital marketing campaigns to drive traffic and increase sales. • Developed editorial calendars for email marketing/social media/ ads//TV/blog. • Produced all branding assets including site, catalogs, print campaigns, television campaigns, video, packaging, and brand book within set quarterly budgets. • Successfully launched numerous product launches, i.e., swimwear with comprehensive 360 campaigns for all platforms. • Developed on-demand exercise platform with Fabletics influencers and oversaw the influencer content. • Created numerous campaigns with co-founder Kate Hudson and executive team including VP of Design and CEO to evolve and scale the brand. • Conducted and reviewed market research through a/b testing.

• Successfully launched website, established and created look/voice and feel of the brand. • Define advertising strategies and conducted market research through various tests. • Oversaw all photo and video shoots and casting, locations, budgets. • Led the production and development of all branding strategies and marketing initiatives including Sole Society's first TV cam- paign w • Produced and art directed company catalogs • Launched successful Los Angeles POP-UP. • Created strategic partnership with Julianne Hough and launched her own line of shoes and accessories. • Created strategies for PR, social media and TV campaigns and ensured and established a significant number of new customers. • Worked very closely with parent company, Nordstrom, to execute Sole Society on Nordstrom digital properties and other con- sumer touch points. • Created a viral video with Nordstrom and Sole Society specifically catered to get a younger demographic for Nordstrom digital.

• Managed 10+ photo studios, including staffing, casting, photographers, stylists, and budgets. • Implemented digital marketing strategies, analysed traffic, and ensured consistency of brand digital footprint. • Effectively maintained site voice and branding on all consumer facing content. • Worked closely with acquisition team to develop successful advertising & marketing campaigns: • Provided quarterly comparative analysis to the executives comparing competitors' creative strategies. • Attained PR opportunities by conducting quarterly desk sides in NY and meeting with key print outlets. • Restructured shooting cadence and efficiencies to meet company budget guidelines and ultimately saved 25% in production fees on a quarterly basis • Created presentations to Nordstrom and Hautelook executives on brand evolution and strategy.

• Developed all fashion and beauty content for WB/Telepictures digital properties (10 +sites) • Produced fashion/beauty and parenting video content for launch on digital properties as well as TV. • Built collaborative and strategic partnerships in the fashion/beauty/parenting industry and created interstitials for air on Tele- pictures shows to help build revenue and scale properties. • Launched new TV pilot, MOMLOGIC, that lived first as a digital property, grew to a million plus subscribers and then brought to TV as a parenting show. • Worked with on-camera talent, casting, bloggers, influencers, segments, advertisers.

• Developed the branding for StarStyle.com including digital, print, blog, social media, PR and helped increase eyeballs to Starstyle.com • Built strategic partnerships with studios including Fox, NBC, ABC, Showtime and HBO and worked closely with show runners and stylist of shows. • Cultivated relationships with brands to become strategic partners of EMW/Star style. • Created editorial calendar on a weekly/monthly and quarterly basis for all segments of the Momlogic website including Enter- tainment/Fashion and Beauty/Baby and Child and Lifestyle.