Tara Steele: Founder & Marketing Consultant in Huntington Beach, CA

Provide marketing strategy, execution and analysis, business development support, and visual branding direction across both traditional and digital media formats. ? Onsite project management and execution within the marketing discipline at an organization. ? Assisting founders with monetizing their business, establishing revenue channels and strategic partnerships. ? Provide content marketing and social media strategy and ongoing support. ? Website and brand audit and action plan.

Oversaw marketing strategy and integrated marketing communications for eHarmony’s premium matchmaking service. Took the new business vertical from concept to $6M in revenue within 2 years. ? Developed marketing and sales strategies for driving leads and customer acquisition. ? Oversaw campaigns within a number of marketing channels including but not limited to, SEO, SEM, Display Advertising, Email, Print, Social Media, Video, Radio, and Partnerships.

Oversaw the day-to-day database marketing and overall CRM strategy for a global luxury hotel management company. Conducted quantitative analysis to optimize CRM and Loyalty programs, uncovering insights and establishing benchmarks to guide and further develop these programs. ? Oversaw the company’s entire email marketing strategy increasing new leads by over 40% in 2013. ? Identified key performance metrics, built dashboards, performed competitive benchmarking and market analysis to increase revenue, improve marketing programs and ensure strategies were data driven.

Advanced with Universal Studios Hollywood, starting in 2008 as an Associate Marketing Manager and progressing to Sales Manager. Managed all inbound Youth & Education travel and tourism groups from initial marketing through close of sale, boosting channel leads and sales by double digits in 2011. ? Oversaw the marketing, sales and pricing strategy for the Youth and Education Channel. ? Developed and implemented sales and marketing plans and programs that increased brand recognition and affinity for Universal Studios Hollywood and the Lights, Camera Music and Gradventure Youth Programs.

Managed marketing initiatives for the Annual Pass member program at Universal Studios Hollywood, increasing year-over-year acquisition sales by 60% and member revisits by 38%. Named the Universal Studios Hollywood Marketing Employee of the Year for 2010. ? Attained increased sales performance year-over-year, and by more than 60% in 2010. ? Spearheaded the design, customer segmentation, messaging, analytics and test-and-learn strategies for all email, direct mail and online marketing communications. ? Worked closely with the theme park operations team to ensure all in-park marketing was up-to-date, accurate and executed for optimal guest experience.