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Driven, creative and analytical retail professional specializing in omni-channel merchandising and product development. Recognized for driving product and business strategies that meet financial objectives, maximize profitability, build customer satisfaction, and gain market share. Proven record in achieving desired results in demanding environments by cultivating strong partnerships with peers and vendors. 

Areas of Expertise Include:

-	Retail Buying & Planning
-	Product Development
-	Business Analysis	
-	Vendor Management
-	Site & Catalog Merchandising
-	Assortment Planning
-	Licensing
-	Sourcing


Merchandised and executed up to 3 flash sale events daily, accounting for 400+ unique SKUs each day. Managed and developed $20M portfolio of 55 core vendors and cultivated strategic vendor partnerships, sourcing product assortments, building category and brand strategy. Planned and oversaw vendor event calendar. Envisioned creative treatment of each event, and collaborated with studio team. Developed 3 direct reports.
•	Developed top vendors by expanding on strengths and introducing new product categories, increasing sales 22% H1 YOY.
•	Capitalized on growth potential vendors, engaging in local FC warehousing program, realizing 30% demand increase YOY.
•	Strategized reductions of aged inventory by negotiating lower costs and RTVs with key partners.
•	Analyzed and strategically improved key KPIs YOY, including margin (+150bps), ASP (+ $.52), and PO to ship (-2 days) through vendor negotiations, advancing bottom line profitability.

Independently sourced and developed compelling omni-channel product assortments for 4 international brands (Sony Playstation, Ford, Cummins, Lowes) with up to 25 subcategories each. Governed brand and licensing integrity of all production with third party vendors, and directed and determined designs for proprietary branded product. Owned product life cycle management of 150 SKUs including pricing, promotion, and marketing and calendar management for each brand, per season with partnership from merchandiser coordinator.
•	Set stage for most successful, forecasted launch in company history by developing and delivering inaugural assortment of 75 unique styles for Gear.Playstation.com.
•	Increased productivity by creating SOPs and trained merchandising team on PLM efficiencies.
•	Strategized future opportunities and implemented them with internal and external teams, attaining performance goals.

Merchandiser- Sony Playstation, Ford Motor Co

Created seasonal strategies for $20M catalog and ecommerce business through sales analysis, product development, sourcing, inventory management, and vendor negotiations. Sourced and developed on-trend products throughout 6 categories and launched 7 new collections totaling 600 SKUs per season. Managed 75+ vendors and licensors, and collaborated with product development team. Determined marketing product and advised final creative decisions between creative and marketing teams. Directly managed up to 3 team members, including freelance budgeting.
•	Gained internal proprietary growth in girl’s communion category for 15% sales increase.
•	Partnered with key vendors on exclusive designs, expanding sales volume 26% in boys and 41% in accessories.
•	Developed proprietary footwear program with external vendor, resulting in 14 pt IMU% increase.
•	Represented merchandising and contributed to development of new PLM system in partnership with chief operating officer and technical team that improved efficiencies.
•	Analyzed departmental sales to identify key product drivers, missed opportunities and implement strategies, maximizing SKU volume.
•	Sourced and conducted head-to-head vendor negotiations, confirming pricing, delivery, and quality specifications.

Merchandise Manager- Kid's Apparel

Cultivated highly functional and cooperative structure between merchandising team and internal customers. Collaborated with merchandising team and crafted assortment plans and line sheets, and uncovered opportunities for new product with better margins, SKU lifecycle, and sample management. Facilitated weekly meeting between Merchandising and Marketing groups in multiple offices.
•	Reduced inventory liability by negotiating $55k return in footwear with high-volume brands.
•	Co-authored merchandising operations manual with cross-functional stakeholders, optimizing process efficiencies and strengthening department collaboration.

Merchandising Assistant- Shoes & Accessories

Selected product and pricing, issued and received POs, and managed product lifecycle. Delivered customer service and resolved issues and complaints with focus on customer loyalty and satisfaction. Supervised 3 team members.
•	Delivered 10% sales increase in FY13 by implementing new pricing strategy.

Motorclothes Lead & Assistant Buyer

Find out detailed information about Tawni Ryan, Buyer in Seattle, WA

Tawni Ryan: Buyer in Seattle, WA

Tawni Ryan

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