Taz Sobotka: Global Brand Director in Tallahassee, FL

The extremely valuable legacy that EVS carries makes it exciting to be the new Global Brand Director. In this role, I will lead the brand through the evolution of the modern market. With tremendous resources and fantastic team members, we will take EVS to the next level as a brand leader in the motocross industry. We will do so by continuously improving the already premium product line of safety products and adding more value than ever to our business partners and dealers by refreshing and upgrading our brand value with extensive investment into the modernization of the brand.

In this role, it is my absolute joy, honor, and passion to lead all functions of marketing for Tucker. For the past two years, we have been progressively breaking records and continuing to add more value than ever with our marketing services! Our teams get better everyday at telling our brands stories and education to our many dealer partners across the world.

Well, passion has brought me here, so passion is what I will use to drive success again. I am now leading the amazingly talented marketing group at the ever-evolving Tucker Powersports. It's my honor to work with and direct the outbound content team consisting of Production(catalog), Art(design), and Online(web/social). We have the opportunity to leave a lasting mark on this awesome industry through the way we communicate with our dealer partners, sales force, and ultimately, our end users, the riders! We will refocus, reorganize, and deliver messaging with our communication in new, innovative ways that has the ability to educate, inspire, and motivate. It's time to make a change in the way we market our brand partners. We're going to work hard to do that and drive more attention and sales to the many brands we work with. I believe strongly this team and I can do that and look forward to the bright future ahead.

As the Market Sales Manager for the Tampa and Miami Metropolitan Statistical Areas (MSA), I lead a tight team of 11 powersports sales professionals with one goal, growing the business. The MSA Markets are the newest sales structure at Tucker and we have embraced the team selling model fully proving time and time again we are the model market for the MSA program at Tucker. In my position, I mainly "direct traffic" for the team while their day to day process changes from transactional relationships to consultative. With the ability to use every member of the team as a resource we can now provide the most amount of support to dealers than ever before. It is now our plan to assist our dealers in getting them the right motorcycle/ATV parts, accessories, and apparel based on THEIR business plans. We now take pride in taking a deeper look into our partner's businesses and using the resources that Tucker gives us to ultimately increase sales for the dealer and ultimately Tucker. As the Market Sales Manager, I have the amazing opportunity to be a catalyst for change within Tucker. I have the chance to be a new liaison for the dealers, and reps, for making the right things happen at the right times for the right customers. What we're doing in this model has the power to change the way distributors do business in our industry. This is the best position I've had yet.

The Helmet & Apparel Specialists are the newest innovation in human capital from one of the nations leading motorcycle parts, accessories, and apparel distributors, Tucker Powersports. As category specific specialists, our team of 12 throughout the country assist the outside sales team with all things Helmet and Apparel. I provide high energy informational presentations on brands and products, assist my road reps with day to day apparel sales needs, and showcase Tucker's fine Helmet and Apparel brands at regional and national shows. It's our responsibility to be a resource to the dealerships everywhere that carry Tucker's apparel brands. Our goal is to ensure that our dealers are getting the most information possible about our Helmet and Apparel brands while maintaining the easy to work with reputation Tucker is known for!

EVS Sports is one of most respected and established brands in Motocross. A company that started with knee braces has since evolved into creating a full line of successful protective gear for the Motocross Industry. As a Brand Manager, I have the opportunity to share all the features and benefits of EVS Sports's products to all the awesome distributors, reps, and accounts that carry the great EVS Sports line. With a constant management of information and relationships, we travel the country providing the tools necessary to keep EVS Sports a leading protective gear brand.