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Experienced creative problem solver currently exploring employment opportunities in Houston, TX. Ten years of experience implementing design direction to further business objectives through innovation. Demonstrated history of identifying and solving problems through user-centered design, engineering, and marketing. Demonstrated achievements in strategic planning, user research, design for manufacturing, and brand development that have provided a multi-faceted approach to achieve project success. Part time guitar, woodworking, electronics, and DIY enthusiast.

-Directly managed a team of designers while providing creative direction and briefs for a team of marketing specialists.
-YOY sales grew 80%, driven by increased brand recognition, re-focused marketing initiatives, and improved product representation.
-Led a rebranding initiative, including an assortment-wide packaging redesign, to target consumer segments and differentiate price tiers.
-Established brand languages and enforced them through brand guidelines.
-Executed product launch plans for entering new market segments and oversaw their implementation.
-Initiated creative promotions-- such as media buys, giveaways, and print ads-- and adapted them with feedback from key performance indicators.
-Coordinated with sales team and engineers to design a POP interactive that demystified product assortment and flattened the consumer learning curve.
-Defined and embodied brand strategies via a 65-page product catalog.
-Implemented project management software to track multi-phase projects.

Creative Supervisor

-Taught INDS 2501, Sophomore Industrial Design Studio, for the spring semester in the Gerald D. Hines College of Architecture and Design.
-Recruited to instruct by Program Director in response to exemplary performance while attending the university.


Adjunct Professor

-Designed consumer products to define or reinforce brands while maintaining the considerations that ensure products make it on the shelves. 
-Responsible for evaluating markets, leading design and engineering, developing brands, maintaining client relations, and tracking finances. 
-Sourced and managed 50 contract designers to achieve success for clients. 
-Worked with Walmart, Academy, Target, Bass Pro, Cabela’s, and others. 
-Designs in use by the MLB, NBA, and UFC. 
-Developed products for Bledsoe, Pelican, Flambeau, Engel, Big Rock, Hard Core, Evolution Outdoor Designs, PORCH + HALL, TimTam, and others. 


  Owner, Design Lead 

-Responsible for evaluating consumer segmentation, anticipating market trends, and developing products to appeal to retailers and consumers.
-Collected and quantified market research, sourced factories, created construction spec packages, reverse engineered competitive products.
-Increased sales and sell-through year-over-year.
-Developed manufacturing techniques revolutionary to the market.
-Designed a product showroom space in China and managed foreign contractors to maintain budget and complete an extensive buildout.

Product Designer

-Designed and developed a bi-hormonal insulin pump (artificial pancreas).
-Assembled a team, formed a business plan, and established bylaws and operating agreements.
-Raised funding, filed a provisional patent, and applied for SBIR grants.
-Designed and built a complete functional prototype.

Inventor and Co-Founder

-Responsible for designing the interiors of museums across the U.S. and abroad, and leading the shop via construction drawings to complete buildouts.
-Duties encompassed conceptualization, engineering, and production of museum layouts and elements.
-Developed interactive modules, researched and designed to tell a story while educating the audience.
-Projects include: Equatorial Guinean Presidential Library and Archives, Chennault Aviation & Military Museum, Texas Tennis Hall of Fame, Pasadena History Museum, Historic Arkansas Knife Gallery, and others.

Exhibit Designer

-Worked remotely as supplemental design support.
-Designed and developed concepts for Bledsoe, Petmate, others.

Industrial Design Contractor

-Responsible for creating daily email content, managing creative for the retail website, product photography, and general marketing materials.
-Assisted with the design of women's shoes, handbags, and jewelry.

Graphic, Product, & Web Design Intern

Find out detailed information about Terence Gelo,  in Houston, TX

Terence Gelo: in Houston, TX

Terence Gelo

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