Terence Gelo: in Houston, TX

-Directly managed a team of designers while providing creative direction and briefs for a team of marketing specialists. -YOY sales grew 80%, driven by increased brand recognition, re-focused marketing initiatives, and improved product representation. -Led a rebranding initiative, including an assortment-wide packaging redesign, to target consumer segments and differentiate price tiers. -Established brand languages and enforced them through brand guidelines. -Executed product launch plans for entering new market segments and oversaw their implementation. -Initiated creative promotions-- such as media buys, giveaways, and print ads-- and adapted them with feedback from key performance indicators. -Coordinated with sales team and engineers to design a POP interactive that demystified product assortment and flattened the consumer learning curve. -Defined and embodied brand strategies via a 65-page product catalog. -Implemented project management software to track multi-phase projects.

-Taught INDS 2501, Sophomore Industrial Design Studio, for the spring semester in the Gerald D. Hines College of Architecture and Design. -Recruited to instruct by Program Director in response to exemplary performance while attending the university.

-Designed consumer products to define or reinforce brands while maintaining the considerations that ensure products make it on the shelves. -Responsible for evaluating markets, leading design and engineering, developing brands, maintaining client relations, and tracking finances. -Sourced and managed 50 contract designers to achieve success for clients. -Worked with Walmart, Academy, Target, Bass Pro, Cabela’s, and others. -Designs in use by the MLB, NBA, and UFC. -Developed products for Bledsoe, Pelican, Flambeau, Engel, Big Rock, Hard Core, Evolution Outdoor Designs, PORCH + HALL, TimTam, and others.

-Responsible for evaluating consumer segmentation, anticipating market trends, and developing products to appeal to retailers and consumers. -Collected and quantified market research, sourced factories, created construction spec packages, reverse engineered competitive products. -Increased sales and sell-through year-over-year. -Developed manufacturing techniques revolutionary to the market. -Designed a product showroom space in China and managed foreign contractors to maintain budget and complete an extensive buildout.

-Designed and developed a bi-hormonal insulin pump (artificial pancreas). -Assembled a team, formed a business plan, and established bylaws and operating agreements. -Raised funding, filed a provisional patent, and applied for SBIR grants. -Designed and built a complete functional prototype.

-Responsible for designing the interiors of museums across the U.S. and abroad, and leading the shop via construction drawings to complete buildouts. -Duties encompassed conceptualization, engineering, and production of museum layouts and elements. -Developed interactive modules, researched and designed to tell a story while educating the audience. -Projects include: Equatorial Guinean Presidential Library and Archives, Chennault Aviation & Military Museum, Texas Tennis Hall of Fame, Pasadena History Museum, Historic Arkansas Knife Gallery, and others.

-Worked remotely as supplemental design support. -Designed and developed concepts for Bledsoe, Petmate, others.

-Responsible for creating daily email content, managing creative for the retail website, product photography, and general marketing materials. -Assisted with the design of women's shoes, handbags, and jewelry.