Teresa Bruffey Kaufman: in Garden Valley, ID
Teresa Bruffey Kaufman
Garden Valley | United States
Skills
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Interests
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Industries
Lifestyle
Outdoor
Snow
Summary
Activity
Projects
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Work experience
UnCruise Adventures
Marketing Project Specialist | 11/2017 - 04/2020
- Executed partner marketing programs; wrote copy and directed design for web, email, print materials; audited content on partner sites
- Led B2C and B2B print and digital advertising plans from budgeting to ad delivery; facilitated creative process; created content; negotiated contracts; evaluated success via analytics
- Oversaw guest travel documents delivered via web and email; wrote copy, audited, revised advisories
- Produced content for email drip campaigns to guests including travel updates and calls to action
- Managed print and digital sales materials; produced and edited copy, coordinated graphic design
- Utilized project management tools to communicate internal and external plans; liaison between partners, sales directors, operations, creative teams
- Web support; maintained partner portal, assisted with targeted landing pages, ongoing audits/updates
Freelance
Freelance Writer & Copywriter | 02/2012 - 10/2019
- Created email, blog, web, press release content; implemented/managed social media outreach
UnCruise Adventures
Copywriter | 06/2014 - 11/2017
- Responsible for all written content: print brochures, flyers, mailers, ads; web content; emails; special projects including a cookbook
- Key contributor in redesign of brand and brand voice; managed brand consistency across channels
- Assisted with web redesign; wrote and uploaded SEO-rich content, tested site UX
- Assisted with new booking software roll-out; uploaded and proofed content
The Walton Works
Account Manager | 04/2012 - 08/2013
- Public relations management for array of clients; wrote press releases, brand and product pitches, social media, blogs, emails; managed ambassador teams and user communities
- Built agency website; maintained agency blog and social media
Outdoor Research, Inc.
Grassroots Community Specialist / Lead Copywriter | 04/2007 - 10/2012
- Managing editor of blog; wrote original stories; curated freelancers; measured analytics; managed
ambassador influencer team, events, and social media
- Wrote content for workbooks, packaging, press kits, web, emails, social media, ads; engaged agencies
and freelance writers for special projects; managed email marketing campaigns
Education history
Western Washington University
Bachelor of Arts | 1996 - 2000
Connections
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