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Teresa McCarthy: Manager, Marketing Operations - Quiksilver in huntington beach, CA

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Teresa McCarthy

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Manager, Marketing Operations - Quiksilver
huntington beach | United States
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Image Boardriders

Boardriders

Manager, Marketing Operations - Quiksilver | 07/2022 - Current

• Oversee GTM process for Global Marketing. Creating seasonal schedules, managing timelines, budgets and resources to execute. • Handle sample management process, from planning, ordering, and allocation. Act as a liaison with cross functional teams, gather samples for shoots and return to respectful owners’ post-production. • Manage Global and Americas photoshoot needs: coordinating production, casting, securing locations and/or studio time, creating shot lists, managing samples • Manage workload for Global and Regional (Americas) Designers: Assign projects based on workload and skill, facilitate weekly status meetings, check in daily on current projects •Global GTM communication: Sharing out Consumer Activation Calendars, Seasonal Asset Delivery, Seasonal Marketing Plans, Global Sell-in tools • Oversee Project Management Tool: Train new team members, set up templates, trouble shoot issues, make sure that project statuses are up to date and accurate • Track department GTM budget: Process vendor invoices, maintain accurate accruals, report budget quarterly to VP of Marketing and accounting lead. • Facilitate Bi-weekly meetings with Regional Marketing teams to make sure everyone is aligned with the seasonal launches and have the assets needed to execute. • Manage workload for Global and Regional (Americas) Designers: Assign projects based on workload and skill, Manage schedules, facilitate weekly status meetings, check in daily on current projects and making sure all stakeholders have reviewed and approved creative • Collaborating with E-Commerce and Global Marketing teams to ensure relevant digital content is developed and distributed to drive e-commerce and meet sales targets. • Work hand in hand with VP of Marketing and Global Creative director on creating and documenting department processes and procedures.
Image Boardriders

Boardriders

Manager, Content Architect & Operations | 12/2020 - 07/2022

•Supporting internal operations of the Shared Services Team, leading the roll out of new tools, reporting on performance, and helping to establish and iterate on templates and processes • Collaborating with brands and regions to ensure relevant digital content is developed and distributed to drive e-commerce and meet sales targets • Working closely with Brands to ensure accountability and that all content needs are mapped, tracked and delivered upon to meet critical deadlines • Understands magnitude and complications of creative asset development & digital deployment activities and helps solve roadblocks • Creates high functioning content engines that drive conversion by building playbooks, understanding and evaluating return on multiple distribution points • Connects directly with marketing operations & DAM/Creative Tech management to improve workflow for brands • Leads training, on-boarding, reports bugs/issues and supports Content Hub, E-commerce and brand teams on Global Content Hub lead tools • Works with Content Hub Management team to develop, document, train and audit Content Hub internal processes • Oversee Content Hub Budget Reporting, Planning and Auditing
Image United Sports Brands

United Sports Brands

Manager, Marketing Services | 03/2017 - 05/2020

• Led a team of five Graphic Designers by fostering positive environment and boosting employee confidence. • Advocated individual growth by offering multiple training opportunities and mentorship. • Fostered collaboration between multiple teams: creative, sales, social, e-commerce, product development, as well as agency partners. • Oversaw the department workload and assigns projects to individual designers based on skill set and workload. • Managed all Marketing projects from intake to production, while keeping project teams on-task with proactive control of budgets, schedules and scopes. • Managed department schedules, job reports and client statistics. • Oversaw budgets for project, tracked expenses and timelines and communicated with key stakeholders on milestones. • Produced status reports and client statistics for customers and senior management. • Increased productivity through various process improvement implementations, including setting-up, implemented and trained users on new Project Management software. • Created and managed production for all photo and video projects. • Supervised production staff during planned photo shoots in studio and on location. • Determined best production partners (photographer, director, editor, etc), equipment and techniques needed based on scope of project. • Defined scope of work and created bid specifications for external vendors. • Worked with print vendors to produce a variety of print collateral including oversized graphics, catalogs, POS and other marketing tools. • Oversaw project budgets as assigned, keeping key records of specifications, supplier bids and approvals.
Image Oakley, Inc.

Oakley, Inc.

Manager, Content Development | 07/2015 - 01/2017

• Worked closely with the category lead, project managers and creative to determine the needs of each shoot based on concept, budget and timeline. • Collaborated with multiple teams: creative, print, social, web, Project Management, client groups as well as agency partners. • Ensured photography and video content follow current style guide. • Defined scope of work and created bid specifications for external vendors. • Worked within company Indirect Procurement guidelines to insure all company policies and procedures are being followed. • Followed best practices in content development including developing shot lists, coordinating pre-production and production kick-off meetings with key stakeholders. • Determined best production partners (photographer, director, editor, etc), equipment and techniques needed based on scope of project. • Managed production calendar for all external content creation. • Oversaw project budgets as assigned, keeping key records of specifications, supplier bids and approvals. • Collaborated with Digital Asset Manager to maintain "File Preparation Guidelines" deck for suppliers to ensure the file format, file naming convention and metadata were captured. • Managed and maintain company historical collateral and photography archives.
Image Oakley, Inc.

Oakley, Inc.

Manager, Graphics Projects | 03/2012 - 03/2015

• Oversaw the department workload and assigns individual workload for 18 designers and 6 production artists. • Created daily assignments for production artists. • Oversaw external resource needs for freelance designers and production artists. • Collaborated with creative design team to complete projects on tight deadlines. • Oversaw staff schedules to assure all project timelines are met. • Directed efforts to organize for and forecast the evolving staffing needs of the department. • Tracked staff timecards and assured all time was accounted for. • Interfaced with Creative Director and Director of Operations to foster relationships with external stakeholders and contribute to the advocacy of the department's solutions within the company and their subsidiaries. • Worked with internal clients to forecast their upcoming project needs. • Managed department job reports and client statistics. • Managed department project management software, as well as oversaw training of both clients and internal department users. • Developed best practices and tools for project execution and management. • Helped create and manage administrative support services such as policies, methodologies and templates for both the Project Management team and the Graphics Department. • Trained and mentored Project Managers on brand quality standards and process improvements. • Managed high profile projects from start to finish (i.e. Oakley "The Book', The Museum). • Managed and maintained company historical collateral and photography archives.
Image Oakley, Inc.

Oakley, Inc.

Studio Manager | 03/2005 - 02/2012

• Managed Project Management staff of 4-6 Project Coordinators and Project Managers. • Worked closely with team members to deliver project requirements, develop solutions and meet deadlines. • Staffed, trained and coached Project Management team. • Monitored the management staff to ensure that the company's "open-door policy" was consistent, allowing employees to share ideas and openly make suggestions. • Assisted Creative Director on staffing decisions. • Assisted Creative Director on implementation department policies and processes. • Developed project management software that was utilized by team to track daily project progress and increase efficiency. • Managed department job reports and client statistics. • Built client relationships by actively listening to needs and concerns and providing appropriate solutions. • Communicated with department leaders to better understand needs and developed project scopes to achieve successful outcomes. • Kept project teams on-task with proactive control of budgets, schedules and scopes. • Direct and manage project development from beginning to end for specific client groups. • Interacted with clients to provide timely and relevant status updates. • Leveraged strong organizational to effectively manage simultaneous projects, clients and tasks. • Developed from scratch the department policies and procedures and then proceeded to train all employees on these critical details. • Collaborated cross-functionally on department policies which led to a unified team.
Image Oakley, Inc.

Oakley, Inc.

Project Manager | 02/2003 - 03/2005

• Managed Project Management staff of 2. • Hired and trained Project Management staff. • Reviewed staff's project plans, scope and timelines to help assess and mitigate risks. • Created and published timeline templates for basic graphic projects. • Developed Project Management processes, procedures and forms. • Maintained close connection with graphic designers to quickly identify and resolve problems. • Tracked projects from conception to delivery of finished product. • Interacted with clients to provide timely and relevant status updates. • Outlined work plans, assessed resources and determined timelines for projects. • Worked between the graphic designer and the internal client to make sure project scope was clearly defined and understood by all parties. • Created and shared department reports of all current projects with senior leadership. • Gathered approvals from stakeholders and legal on projects. • Oversaw archives of film, proofs and finished product.
Image Oakley, Inc.

Oakley, Inc.

Print Traffic Coordinator | 02/2000 - 03/2003

• Tracked projects from conception to delivery of finished product. • Became the liaison between graphic designer and the internal customer. • Kept running reports of all current projects. • Assisted Print Production department to assure that they had all print specifications and budget information needed from both the client and the design team. • Scheduled project milestone meetings. • Worked with project stakeholders to gather information needed to complete projects. • Worked closely with design team members to deliver project requirements, develop solutions and meet deadlines. • Gathered approvals from stakeholders and legal on all projects. • Worked with vendors on shipping and receiving issues. • Maintained department archives of film, digital files, proofs and finished product. • Created work back schedules for all projects and made sure timelines were kept. • In charge of collecting product for photo shoots and color work.
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1501 Lincoln Blvd.#1014 Venice, CA. 90291