Teresa McCarthy: Manager, Marketing Operations - Quiksilver in huntington beach, CA
Teresa McCarthy
Manager, Marketing Operations - Quiksilver
huntington beach | United States
Skills
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Interests
Fashion
Baking
Cooking
Photography
Art
Summary
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Projects
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Work experience
Boardriders
Manager, Marketing Operations - Quiksilver | 07/2022 - Current
• Oversee GTM process for Global Marketing. Creating seasonal schedules, managing timelines, budgets and resources to execute.
• Handle sample management process, from planning, ordering, and allocation. Act as a liaison with cross functional teams, gather samples for shoots and return to respectful owners’ post-production.
• Manage Global and Americas photoshoot needs: coordinating production, casting, securing locations and/or studio time, creating shot lists, managing samples
• Manage workload for Global and Regional (Americas) Designers: Assign projects based on workload and skill, facilitate weekly status meetings, check in daily on current projects
•Global GTM communication: Sharing out Consumer Activation Calendars, Seasonal Asset Delivery, Seasonal Marketing Plans, Global Sell-in tools
• Oversee Project Management Tool: Train new team members, set up templates, trouble shoot issues, make sure that project statuses are up to date and accurate
• Track department GTM budget: Process vendor invoices, maintain accurate accruals, report budget quarterly to VP of Marketing and accounting lead.
• Facilitate Bi-weekly meetings with Regional Marketing teams to make sure everyone is aligned with the seasonal launches and have the assets needed to execute.
• Manage workload for Global and Regional (Americas) Designers: Assign projects based on workload and skill, Manage schedules, facilitate weekly status meetings, check in daily on current projects and making sure all stakeholders have reviewed and approved creative
• Collaborating with E-Commerce and Global Marketing teams to ensure relevant digital content is developed and distributed to drive e-commerce and meet sales targets.
• Work hand in hand with VP of Marketing and Global Creative director on creating and documenting department processes and procedures.
Boardriders
Manager, Content Architect & Operations | 12/2020 - 07/2022
•Supporting internal operations of the Shared Services Team, leading the roll out of new tools, reporting on performance, and helping to establish and iterate on templates and processes
• Collaborating with brands and regions to ensure relevant digital content is developed and distributed to drive e-commerce and meet sales targets
• Working closely with Brands to ensure accountability and that all content needs are mapped, tracked and delivered upon to meet critical deadlines
• Understands magnitude and complications of creative asset development & digital deployment activities and helps solve roadblocks
• Creates high functioning content engines that drive conversion by building playbooks, understanding and evaluating return on multiple distribution points
• Connects directly with marketing operations & DAM/Creative Tech management to improve workflow for brands
• Leads training, on-boarding, reports bugs/issues and supports Content Hub, E-commerce and brand teams on Global Content Hub lead tools
• Works with Content Hub Management team to develop, document, train and audit Content Hub internal processes
• Oversee Content Hub Budget Reporting, Planning and Auditing
United Sports Brands
Manager, Marketing Services | 03/2017 - 05/2020
• Led a team of five Graphic Designers by fostering positive environment and boosting employee confidence.
• Advocated individual growth by offering multiple training opportunities and mentorship.
• Fostered collaboration between multiple teams: creative, sales, social, e-commerce, product development, as well as agency partners.
• Oversaw the department workload and assigns projects to individual designers based on skill set and workload.
• Managed all Marketing projects from intake to production, while keeping project teams on-task with proactive control of budgets, schedules and scopes.
• Managed department schedules, job reports and client statistics.
• Oversaw budgets for project, tracked expenses and timelines and communicated with key stakeholders on milestones.
• Produced status reports and client statistics for customers and senior management.
• Increased productivity through various process improvement implementations, including setting-up, implemented and trained users on new Project Management software.
• Created and managed production for all photo and video projects.
• Supervised production staff during planned photo shoots in studio and on location.
• Determined best production partners (photographer, director, editor, etc), equipment and techniques needed based on scope of project.
• Defined scope of work and created bid specifications for external vendors.
• Worked with print vendors to produce a variety of print collateral including oversized graphics, catalogs, POS and other marketing tools.
• Oversaw project budgets as assigned, keeping key records of specifications, supplier bids and approvals.
Oakley, Inc.
Manager, Content Development | 07/2015 - 01/2017
• Worked closely with the category lead, project managers and creative to determine the needs of each shoot based on concept, budget and timeline.
• Collaborated with multiple teams: creative, print, social, web, Project Management, client groups as well as agency partners.
• Ensured photography and video content follow current style guide.
• Defined scope of work and created bid specifications for external vendors.
• Worked within company Indirect Procurement guidelines to insure all company policies and procedures are being followed.
• Followed best practices in content development including developing shot lists, coordinating pre-production and production kick-off meetings with key stakeholders.
• Determined best production partners (photographer, director, editor, etc), equipment and techniques needed based on scope of project.
• Managed production calendar for all external content creation.
• Oversaw project budgets as assigned, keeping key records of specifications, supplier bids and approvals.
• Collaborated with Digital Asset Manager to maintain "File Preparation Guidelines" deck for suppliers to ensure the file format, file naming convention and metadata were captured.
• Managed and maintain company historical collateral and photography archives.
Oakley, Inc.
Manager, Graphics Projects | 03/2012 - 03/2015
• Oversaw the department workload and assigns individual workload for 18 designers and 6 production artists.
• Created daily assignments for production artists.
• Oversaw external resource needs for freelance designers and production artists.
• Collaborated with creative design team to complete projects on tight deadlines.
• Oversaw staff schedules to assure all project timelines are met.
• Directed efforts to organize for and forecast the evolving staffing needs of the department.
• Tracked staff timecards and assured all time was accounted for.
• Interfaced with Creative Director and Director of Operations to foster relationships with external stakeholders and contribute to the advocacy of the department's solutions within the company and their subsidiaries.
• Worked with internal clients to forecast their upcoming project needs.
• Managed department job reports and client statistics.
• Managed department project management software, as well as oversaw training of both clients and internal department users.
• Developed best practices and tools for project execution and management.
• Helped create and manage administrative support services such as policies, methodologies and templates for both the Project Management team and the Graphics Department.
• Trained and mentored Project Managers on brand quality standards and process improvements.
• Managed high profile projects from start to finish (i.e. Oakley "The Book', The Museum).
• Managed and maintained company historical collateral and photography archives.
Oakley, Inc.
Studio Manager | 03/2005 - 02/2012
• Managed Project Management staff of 4-6 Project Coordinators and Project Managers.
• Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.
• Staffed, trained and coached Project Management team.
• Monitored the management staff to ensure that the company's "open-door policy" was consistent, allowing employees to share ideas and openly make suggestions.
• Assisted Creative Director on staffing decisions.
• Assisted Creative Director on implementation department policies and processes.
• Developed project management software that was utilized by team to track daily project progress and increase efficiency.
• Managed department job reports and client statistics.
• Built client relationships by actively listening to needs and concerns and providing appropriate solutions.
• Communicated with department leaders to better understand needs and developed project scopes to achieve successful outcomes.
• Kept project teams on-task with proactive control of budgets, schedules and scopes.
• Direct and manage project development from beginning to end for specific client groups.
• Interacted with clients to provide timely and relevant status updates.
• Leveraged strong organizational to effectively manage simultaneous projects, clients and tasks.
• Developed from scratch the department policies and procedures and then proceeded to train all employees on these critical details.
• Collaborated cross-functionally on department policies which led to a unified team.
Oakley, Inc.
Project Manager | 02/2003 - 03/2005
• Managed Project Management staff of 2.
• Hired and trained Project Management staff.
• Reviewed staff's project plans, scope and timelines to help assess and mitigate risks.
• Created and published timeline templates for basic graphic projects.
• Developed Project Management processes, procedures and forms.
• Maintained close connection with graphic designers to quickly identify and resolve problems.
• Tracked projects from conception to delivery of finished product.
• Interacted with clients to provide timely and relevant status updates.
• Outlined work plans, assessed resources and determined timelines for projects.
• Worked between the graphic designer and the internal client to make sure project scope was clearly defined and understood by all parties.
• Created and shared department reports of all current projects with senior leadership.
• Gathered approvals from stakeholders and legal on projects.
• Oversaw archives of film, proofs and finished product.
Oakley, Inc.
Print Traffic Coordinator | 02/2000 - 03/2003
• Tracked projects from conception to delivery of finished product.
• Became the liaison between graphic designer and the internal customer.
• Kept running reports of all current projects.
• Assisted Print Production department to assure that they had all print specifications and budget information needed from both the client and the design team.
• Scheduled project milestone meetings.
• Worked with project stakeholders to gather information needed to complete projects.
• Worked closely with design team members to deliver project requirements, develop solutions and meet deadlines.
• Gathered approvals from stakeholders and legal on all projects.
• Worked with vendors on shipping and receiving issues.
• Maintained department archives of film, digital files, proofs and finished product.
• Created work back schedules for all projects and made sure timelines were kept.
• In charge of collecting product for photo shoots and color work.
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