Theresa Villano: Feature Coordinator, Social Media & Sports Reporter in san diego, CA

ProPlayerInsiders.com is a sports and lifestyle platform dedicated to providing exclusive breaking news and under-the-helmet access to NFL players. It is an official licensed partner of the NFL Players. In addition to on the field news, our content includes stories on: Style, Entertainment, Food, Health, Family, Faith & Spirit, Business, Charity and Legend Players. In the time since launching in March 2011, the site has continued to grow from the perspective of content production, online influence, and reach. Our unique content includes regular contributions from current and former NFL players and their families. We are often referenced and retweeted by athletes, celebs and influencers. Activites: -Building Media Platform and Coordinating Current/Formers Players,Wives, and Families as featured contributors for a National Football League Players Association partner website. -Compose Features for Proplayerinsiders.com NFLPA partner website. -Attend, Cover, and Report at NFL Events (i.e. NFL Super Bowl, NFL Draft, NFLPA Pulse Awards, NFLPA Rookie Syposium,etc.) -Compose pre-game, post-game, and player profile pieces. -Interview former and current NFL players. -Live Tweet during NFL games. -Attend and Cover NFL Foundation Events, off-season mini-camps and training activities.

Mission- Use Online Marketing to distribute network through Social media outreach. Build Social presence and initiatives from the ground up by developing strategies to increase website traffic across brand channels including: Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, and YouTube. Then fully integrate all other relevant social media necessary to build company/ brand awareness, engagement, and overall presence. Activities- • Maintain daily maintenance of branded social channels on Facebook, Twitter, Linkedin, Google+, Pinterest,Instagram and YouTube including new content campaign posts, engaging with our existing audience and initiatives to continue growth of each channel • Post a minimum of 1 published blog post per week to the company blog, and socialize the post across all social channels. Research and source internal content, editing and publishing. • Host the weekly meeting with designated stakeholders in marketing and community in to review the current content schedule and pipeline. • Submit weekly reports showing pre-defined metrics including growth, mentions, ROI and other socail media metrics as required • Document and execute on live tweeting events, webinars and conferences as requested. Post-event follow up on results of event social activities with event stakeholders. • Host semi-monthly meetings with Event manager(s) to support social media components of upcoming company hosted conferences and execution on designated initiatives • Attend all scheduled meetings and participate as required as the company’s social media expert. • Post semi-weekly social media updates to the company’s internal social media blog highlighting ongoing activities, relevant industry news, social developments and metrics from weekly reports.