Thomas DeMarco: in San Marcos, CA

Manage all aspects of assigned accounts, including scheduled store visits, analyzing sales trends, recommending assortments, monitoring stock sales, training, merchandising, achieving sales plans and monitoring shipping of purchase orders and inventory.  Executed effective growth plans within the territory by targeting key accounts and developing new business exceeding KPI’s by 22% within the first 90 days in the position.  Increased sales revenue by 15% in Q4 2023 by capitalizing on new market segments resulting in $210,000 in additional sales.

Developed consistent growth in key West Coast territory covering CA and AZ. Demonstrated sales, marketing, and service excellence to generate profitable results and surpass goal targets. Triggered YoY sales volume and growth with $500K/year increase in sales for over 100+ independent specialty accounts by activating strategic “Go to Market” plans incorporating needs analysis, suggested product assortments, negotiations, and close. Drove closing ratio from 25% to 50% and secured business relationships with nationwide distribution, demonstrating tenacity to penetrate new markets, capture market share, and accelerate revenue. Achieved annual sales budget by analyzing market trends and competitor data to implement sales growth plans. Developed accounts focusing on merchandise variety and product flow.