Tim Anderson: Executive Brand Consultant / Freelance Creative Strategist in Redondo Beach, CA
Tim Anderson
![Profile avatar](https://content.malakye.com/media/uploads/images/personalprofiles/thumbs/751676_637956506655873815.jpeg)
Executive Brand Consultant / Freelance Creative Strategist
Redondo Beach | United States
Skills
No information
Interests
Anything outdoors
Food / cooking
Endurance sports
Living an active lifestyle
Culturally enriching travel
Eclectic music
Industries
Triathlon
Summary
Activity
Projects
No information
Work experience
Self-employed
Executive Brand Consultant / Freelance Creative Strategist | 12/2014 - Current
I help brands achieve strategic fluidity by...
... ensuring they have a clear, differentiating and visionary purpose
... defining how to bring it to life in the most aspirational way
... leveraging all channels to amplify impressions, engagement, and advocacy
Projects Include:
· Long-term contract position on Hyundai that led brand initiatives, Super Bowl (x3) campaigns, building a retail betterment program called Shopper Assurance from the ground up, Hope on Wheels (CSR), and numerous vehicle launches.
· Led repositioning of 120-yr. old homeopathic company to a modern health & wellness brand with a distinct persona.
· Helped 90-yr. old Telco transform into a modern TechCo by showcasing how they power the 4th Industrial Revolution.
· Consulted global auto brand on a pending return to the U.S. using a more heartfelt, relationship-centric approach.
Phenomenon (now Human Standard)
Co-Head of Strategy | 04/2015 - 09/2016
Executive Leadership Team member that contributed to unprecedented agency growth (+100% in revenue; +67% in FTEs).
Brands: BackJoy, Blueprint Robotics, Intuit, GE, Capital Brands (Nutri/Magic Bullet), etc.
Edelman
EVP, Group Strategy Director | 11/2011 - 11/2014
Successfully introduced and gained acceptance of Account Planning at world’s largest PR firm, resulting in promotion to EVP
· Founding member and active steering committee leader of Strategic+Creative Guild
· Created “Ideation Brief”; trained offices across N.A. on writing one that kicks ass
· Mentored rising stars by leading a 6-month intensive training program, FutureGuild
Brands: AMD, Bolthouse Farms, Bombardier, Campari, Disney, eBay, Emerald Nuts, GAP, Nestle, Shell, Sunkist, Wrigleys
David&Goliath
Director of Strategic Planning | 07/2008 - 11/2011
Evolved agency's planning approach to align with new positioning (BRAVE) in a more engaging way, resulting in significant growth from new business wins and increased trust from existing clients.
· Led process to define agency’s belief and promise
· Created strategic workshops, BRAVE Sessions, to build consensus with C-suite clients
· Personally led new business pitches and a diverse range of projects from wins - including repositioning numerous brands and selling in Kia's first Superbowl campaign, Sorento "Joyride," the first Kia to sell 100K+ vehicles
· Managed/mentored team of Junior to Senior-level strategists, using "Platinum Rule" approach
Brands: Art Institutes, California Lottery, Infinium Spirits (Corralejo Tequila, Fernet-Branca, Seagrams, Zaya Rum), Kia, Martini Asti, MGM (Monte Carlo and NewYork-New York), Universal Studios Theme Parks (Hollywood and Orlando)
TBWA\Chiat\Day
Senior Account Planner | 12/2004 - 07/2008
After falling in love with Disruption (and implementing the methodology at my previous agency), got the chance to join Chiat and provide strategic counsel on Pennzoil, Anheuser-Busch, Energizer, O'Neill, and others. Grew into lead strategist on Infiniti, Harman, and Shell.
· Led global repositioning of Pennzoil
· Steered finalization of new global tagline for Infiniti
· Successfully led numerous Disruption Day workshops in highly-compressed timeframe
· Helped win O'Neill account
· Managed/mentored Junior to mid-level Account Planners
D'Arcy
Senior Account Planner | 05/2001 - 11/2004
Joined DMB&B (D'Arcy) to gain experience on a big brand.
Inspired conservative clients to embrace more creative research methodologies, communication strategies, and marketing campaigns, resulting in promotion.
· Repositioned Pontiac as performance for the masses using non-traditional approaches (Oprah car giveaway, Pontiac Garage in Times Square, and Pontiac Game Changing Performance for NCAA)
· Managed/mentored Junior to mid-level Account Planners
The Martin Agency
Associate Strategic Planner | 05/1998 - 03/2001
Hired as Part-Time Associate Planner after internship ended to work while completing grad school. Then hired full-time upon graduation. Explored new research methodologies, incorporated emerging brand strategy philosophies, experimented with different creative briefing approaches, and had a lot of fun while continuing to learn.
Brands: CareerBuilder.com, Motley Fool, Performance Bicycles, and Ping
Education history
VCU Brandcenter
M.S. in Communications | 1997 - 1999
Virginia Tech
B.S. in Marketing, minor in Psychology | 1991 - 1995
Connections
Companies (0)
No information