Todd Beller: Digital Marketer/Web Developer in Seattle, WA

• Develop all aspects of digital marketing and paid social campaigns to drive traffic to web properties and social media platforms. Raise brand awareness and digital footprint for businesses through coaching and consultation. Setup web presence, built site, develop content for pages, select plugins to focus on website hardening. Select keywords based on client goals, refreshed low performing pages and images, completed comprehensive technical on-page SEO ? Use SEMrush, Google Search Console, Google Analytics, GTMetrix, PageSpeed Insights, and Google Structured Data Testing Tool for website assessment reports ? Proficient with Adobe Suite inclusive of Photoshop, Illustrator, Acrobat, Lightroom ? Develop blog essays and think pieces. Establish content marketing plan working with freelance and staff writers to produce targeted content as part of the overall content marketing and SEO strategies resulting in consistent year over year website growth, increase in leads generated, improved conversion rates to include: A) Internet-generated leads responsible for 67% client acquisition B) Achieve a 71% increase in admissions from PPC/paid social efforts while reducing spend by 34% ? Significant e-commerce experience including B2B, B2C, C2B, C2C, and D2C. Developed overall strategy which includes market research to determine best products, placement, verticals.

- Coordinate and implement SEO and SEM strategy for all NCL properties - Migrated web property from Squarespace to Wordpress - - Develop assets for new Wordpresss site - Add functionality to assure site is mobile/voice friendly and accessible - Technical SEO - Author and present monthly SEO performance reports and interpret data and Google Analytics to offer next steps based on past performance and current trends - Create editorial plans for the blog and website to assure one of the main goals is to increase organic traffic - Write content (including metadescriptions, alt tags, etc.) that is effective for search performance - Identify new SEO growth opportunities via content gap analysis, keyword opportunities, and competitive audits - Offer suggestions to expand reach - - Monitor SEO performance daily - Socia media marketing - Utilize Ahrefs, MOZ, SEMRush, Photoshop - Own the SEO engineering pipeline and drive the execution of SEO projects in collaboration with the content, design, web development, and marketing operations teams. - Work to assure Social Media content is aiding in overall search performance - Develop and implement link building strategy - Provide recommendations for the optimization of all social platforms to improve search within a specified platform

*Create/deploy direct-response email campaigns for accounts that range from 2500 to 1.5 million email subscribers. * Conceptualize marketing campaigns that speak directly to pain points of existing and prospective clientele. * Manage email scraping, utilizing tools such as Zoominfo, Octoparse, Skrapp.io, RocketReach, Hunter IO, Sales Navigator and silk. * Utilize email approaches which include drip campaigns, lead/demand generation using OptinMonster, Hubspot, WordStream, Unbounce, Mailchimp, Klaviyo, and Constant Contact. * Utilize analytics to tell a story and inform future campaign actions to determine metrics that demonstrate email marketing concepts for customer segments, customer engagement, and customer journeys including: click through rate, conversion rate, bounce rate, list growth rate, sharing/forwarding, and ROI * Conduct market research to comprehend prevailing consumer behaviors. Review former campaigns to ascertain areas of strength, weakness, and opportunities for growth * Create well-written copy free from mistakes. Work with designers to improve appearance layout of email outputs * Maintain database of customers who opt to receive correspondence. Identify target audiences and grow email lists. * Utilize HTML, CSS, and JavaScript, Photoshop, Sketch to create aesthetic emails

@ Development of entire SEO campaigns inclusive of extensive keyword research. @ Development and implementation of landing pages. Optimized current assets. @ Development of Technical SEO, both on-page and off-page. Implementation of Google Analytics and utilization of results to inform campaign. Changed code to assure site was mobile and voice friendly. @ Developed SEO campaigns to promote fundraising and online instruction. Complete site review to assure web presence is fully accessible. Optimized the site for voice and mobile. Development of backlinks @ Utilized MOZ, SEMRush, Ahrefs, Screaming Frog and suite of Google web optimization tools. @ Developed content to broadcast on blogs and other forms of media. @Wrote content including meta- descriptions, alt tags, H-tags effective for search performance. @ Development of entire SEO campaigns inclusive of extensive keyword research. @ Development and implementation of landing pages. Optimized current assets. @ Development of Technical SEO, both on-page and off-page. Implementation of Google Analytics and utilization of results to inform campaign. Changed code to assure site was mobile and voice friendly. @ Developed SEO campaigns to promote fundraising and online instruction. Complete site review to assure web presence is fully accessible. Optimized the site for voice and mobile. Development of backlinks @ Utilized MOZ, SEMRush, Ahrefs, Screaming Frog and suite of Google web optimization tools. @ Developed content to broadcast on blogs and other forms of media. Wrote content including meta- descriptions, alt tags, H-tags effective for search performance.

• Provided tactical Digital Marketing services for a hair salon focused exclusively Black and Nubian hair. • Google My Business, Social media updates, Technical On-page SEO, A/B testing, content development/management • Email marketing, Content calendar. We developed 12 months of bi-weekly content to roll out on a regular basis • Developed marketing campaigns to roll out products and initiatives foster user engagement and utilize metrics to measure engagement. Develop content for social media using Photoshop, Sketch, and other tools • Respond to users posts and comments. Guest Posting and Q&A sessions to increase user engagement • Added functionality to sell products from her website which increased her income by 30%.

* Redesigned and optimized entire agency website using WordPress, plugins, and libraries * Collaborated with internal partners to coordinate SEO/PPC campaigns yielding 30% increase in internet admissions * Compiled extensive web analytics to determine best monthly ‘spends’ to manage $49,000 monthly Google Ads budget * Utilized ASP/CSS and latest web development technologies for email and PPC campaigns (using Google, Yahoo and MSN) – yielding consistent 15% increase in internet admissions in addition to a 30% lift from my organic efforts. * Complete a major email marketing campaign focusing on Email Newsletters, -Acquisition, Retention, and Promotional Email. - * Successfully built email list to over 45,000 members. -Completed a content marketing calendar and developed bi-weekly blogs on a range of topics surrounding addiction and behavioral health. Word counts hovered around 300-450 words.