Todd Eilert: in OCEANSIDE, CA
Todd Eilert
OCEANSIDE | United States
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Summary
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Work experience
PRANA
PRINCIPAL DESIGNER | 10/2018 - 04/2020
-Conceptual design and technical execution of a progressive outdoor men's apparel range consisting of lifestyle and technical Outerwear,
Flannels, Shirts, Sweaters, Knits, Denim, Pants, Shorts and board shorts averaging 80 styles per season.
-Create inspirational seasonal design themes, mood boards, color palettes and concept decks that translates into innovative apparel
silhouettes, print and pattern development, and seasonal graphics.
-Present to cross functional teams throughout different stages of the design season; key inititiatives, new product concepts, color usage,
new fabric developments, costing, margins and vendor allocations in a line sheet format.
-Responsible for merchandising and coloring the line coordinating with seasonal delivery drop dates, creating capsules for the brands online
needs, retail stores, and retail partners.
-Create line sheets, tech packs, technical line drawings, detail drawings, bill of materials, seam construction and fit dimensions
-Design and Development of sustainable fabrics, yarn dyes and prints that meet brand requirements of being organically grown, recycled or
up-cycled and fair trade produced with a focus on sustainable wash and dye techniques.
-Concept, Design and development of complete label packages, hardware, trim that adhere to sustainable guidelines and performance
requirements.
-Lead fit sessions and work closely with technical design team to develop new blocks, patterns and fits.
-Manage and mentor apparel and graphic designers throughout the design season to create flat sketches, artwork, pitch sheets and updated
technical drawings adhering to calendar deadlines.
THE NORTH FACE
MENS DESIGNER "A" | 09/2015 - 11/2018
-Collaborate with design director to design and develop a new product range, "Mountain Lifestyle", which increased category sales by
68% in the first two seasons of inception.
-Responsible for conceptualization, design, and execution of technical and casual men's Outdoor product range of Jackets, Fleece,
Knit Tops, Pants, Shorts, and Board Shorts.
-Responsible for creating and presenting Seasonal Concept, Mood Boards, Color Story, and Key Initiatives to cross functional
leadership.
-Develop fabrics, prints, plaids, yarn dyes, washes and trims to produce quality product within set price points and margins.
-Collaborate with business manager to create compelling products that are brand right, achieve margin goals and pass rigorous
quality requirements for the TNF lifetime warranty.
-Manage and mentor designers throughout the design season to produce elevated products that are brand relevant and align with key
calendar dates throughout the season.
-Produce detailed tech packs with concise information of construction and worked closely with vendors to manage the development of garments from conceptualization through production.
-Work closely with supply chain to develop sustainable fabrics, trims, wash techniques, and responsible manufacturing.
-Developed new fit blocks and lead fit sessions, working closely with technical designers to create highly functional and flattering fits.
THE NATIVE SET DESIGN STUDIO
SENIOR DESIGNER | 05/2013 - 09/2015
-Design and Development of Jackets, Knits, Wovens, Fleece, Pants, Denim, Walk Shorts, Board Shorts in the men's outdoor, surf,
and lifestyle brand categories. Design and Development of Woven Dresses, Shirts, Shorts, and Skirts in women's lifestyle brands.
-Creation of print and pattern graphic repeats, plaids, yarn dyes, technical fabric development and construction.
-Responsible for all with technical designers to develop the apparel the brand.
-Work in conjunctionaspects of the concept, marketing, and design ofrange blocks, fit and size grading in all categories.
-Design seasonal direction, vibe and the technical motocross riding gear.
-Create and develop entire range of mood boards, developing themes within the collection to merchandise through out all categories,
-Establish seasonal color factories, fabrics, and develop trims for the technical gear, soft goods, and accessories.
creation of costing, source stories and color palettes.
-Conceptualize and design all print and online advertising, catalogs, and website.
-Creation of CADs, 3D Hand Sketches, Tech Packs and Visual Line Plans presented to VP of M&D and Sales director.
-Responsible for Graphic Design (Hand Illustrations, Painting, Typography, Photography and Digital Mixed Media) for T-Shirts, Label
Packages, Exterior Hang Tags and Trim Packages and Internal Branding.
-Creation of Brand Identity, Brand Logos, and Website design.
QUIKSILVER EMERGING BRANDS
SENIOR DESIGNER OF EMERGING BRANDS | 01/2011 - 05/2013
-Responsible for launching a new premium line (V-S-T-R) designed for contemporary retailers and boutiques. Designed overall
concept and brand identity, designed and developed Denim, Jackets, Knits, Wovens, Fleece, Pants, Walk Shorts, Board Shorts, and Travel Bags. Conceptualization and Design of all trims, label packages, color stories, and mood boards. Averaging 59 pieces and 162
skus per season.
-Design and present sketches, 2D color cads, Color Stories, Direction Boards and prototypes to the President and V.P. of Sales.
-Create meticulous technical packages with concise information, details, and measurements.
-Worked closely with Sales, Production, and Upper Management to successfully launch a European Brand (Moskova) under the Quiksilver Umbrella to the US and Canada.
-Develop fabrics, prints, plaids, yarn dyes, washes and trims to produce quality product within set price points and margins.
-Manage all aspects of the development of a garment, from concept through final top of production runs.
VOLCOM
SENIOR MENS DESIGNER | 03/2007 - 01/2011
-Responsible for conceptualization, design and execution of all jackets, pants, shorts, athletic bottoms and suits, averaging 67 pieces
and 167 skus per season.
-Design and present sketches, 2D color cads, and prototypes to the global sales team.
-Create meticulous technical packages with concise information, details, and measurements.
-Responsible for visual category line plans, developing themes, mood boards and color palettes.
-Collaborate with foreign distributors to design for specific international markets.
-Work with pattern makers and vendors to create and develop blocks that have exceptional fit and function.
-Develop fabrics, prints, plaids, yarn dyes, washes and trims to produce quality product within set price points and margins
DC SHOES
MENS DESIGNER | 02/2005 - 03/2007
-Responsible for the design and development of woven & knit shirts, cut and sew fleece, sweaters, athletic jackets, boardshorts and selected accessories, averaging 45 pieces and 135 skus per season.
-Create inspiration boards with current and future trends, color stories, and overall theme direction.
-Design and present 2D color cads to global sales that merchandise back to the DC footwear program.
-Create detailed and concise technical packages with complete bill of good matrixes.
LOST ENTERPRISES
MENS DESIGNER | 05/2004 - 02/2005
-Responsible for the design and development of woven & knit shirts, jackets, cut & sew t-shirts, and logo graphics averaging 43 pieces
and 119 skus per season.
-Develop all stages of design including color story, inspiration, trim and fabric development, print and plaid layouts.
-Design custom graphics and embellishments for the top categories and graphic t-shirts for the mainline.
-Create technical packages, blocks, matrixes, working directly with foreign vendors.
Education history
PEPPERDINE UNIVERSITY
Bachelor of Science | 1997 - 2001
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