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Tommy Alfson: ART DIRECTOR - PRODUCT in Topanga, CA

Tommy Alfson

ART DIRECTOR - PRODUCT
Topanga | United States
Skills

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Interests

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Industries
Fashion
Lifestyle
Outdoor
Health & Fitness
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

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Work experience
Image Nike, Inc.

Nike, Inc.

ART DIRECTOR - PRODUCT | 01/2020 - Current

Art Directed on-model and still life photo shoots at Nike studio, shooting apparel and footwear for Nike, Hurley, Jordan, and Converse. Leader of up to 5 individual, active sets and shoot teams per day. Meet daily shoot goals of up to 200+ shots and 80+ products, adhering to highest standards of aesthetics and efficiency.
Image COLE HAAN

COLE HAAN

DESIGN DIRECTOR - BRAND CONCEPT & LIFESTYLE PRODUCT | 08/2016 - 06/2019

Researched, developed and delivered overarching seasonal brand concept direction, outlining design trends, product, color and material inspiration utilized by all Cole Haan product creation teams, brand design, and visual merchandising. • Created and delivered design briefs and product development goals to each of the Cole Haan lifestyle category design teams: handbags, outerwear, jewelry, hosiery, eye-wear, cold weather, belts, suiting and third-party collaborations. • Led the creative direction for all 9 lifestyle categories through seasonal product development, totaling $250+ million in global wholesale and DTC sales, meeting executive-set merchandising goals and production time-lines. • Partnered with technical designers and product production teams of each category on CAD reviews, material sourcing and selection, pattern revisions, Asia factory visits, sample production, product costing and quality control. • Established and executed seasonal, strategic product assortment goals with the executive, merchandising and marketing teams to ensure full-collection visibility in the marketplace, maximizing profit and sell-through. • Responsible for unifying the design language between all product categories, incorporating brand innovation technology into licensed product and delivering a cohesive and unified product line to retail.
Image COLE HAAN

COLE HAAN

SR. MANAGER - CONCEPT, LIFESTYLE & COLLABORATIONS | 03/2013 - 08/2016

Curated and built seasonal product assortments of third party brands and collaborations, expanded the recognition of Cole Haan as a lifestyle brand in the marketplace. • Researched design, trend, and marketplace activity to develop seasonal, brand concept direction, product and color inspiration implemented by all product creation teams, brand design, and visual merchandising. • Managed and developed relationships with licensees and third-party vendors, leading seasonal concept and product briefs, design direction, and marketing initiatives. • Researched, defined and brought to market new product collaborations between Cole Haan and outside designers, expanding Cole Haan's category offerings, and visibility in the market. Including Mountain Hardwear & Todd Snyder. • Commissioned the build of full-scale, mock retail environments to demonstrate the implementation of the product assortment and strategy and prove concept.
Image THE DAVID MADDOCKS CO

THE DAVID MADDOCKS CO

SR. MANAGER - BUSINESS DEV. & PLANNING | 12/2008 - 07/2010

Researched consumer trends and created merchandising plans for retail brands including Keds, Cole Haan and Schoolhouse Electric. • Led the development and curation of an online, design driven segment for Keds, identifying more than 250 artists, recruiting and managing 50 artists' who designed custom prints for Keds shoes. • Analyzed comprehensive brand dissection and segmentation to develop progressive business planning strategies. • Participated in the creation of integrated brand packaging and licensing plans for Egg Pres and Fashioning Hope for Target Corp. ?
Education history
Image POINT LOMA NAZARENE UNIVERSITY

POINT LOMA NAZARENE UNIVERSITY

| 2000 - 2003

Image THE ART INSTITUTE

THE ART INSTITUTE

BS | 2006 - 2009

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1501 Lincoln Blvd.#1014 Venice, CA. 90291