Tony Escalante: Job Seeker: Social Media Manager in San Diego, California

Monitor social listening tools to identify spikes in sentiment, specific complaints, or emerging conversation that could indicate a media crisis for global fortune 500 company. Update the crisis management team with daily reporting and analytics. Take the learnings from the reporting to refine the social media and public relations communication plan.

Leveraged social listening to create insightful target personas and defined strategies for effective clinical trial recruitment by delving into patient conversations. Authored over 400 health and wellness social intelligence reports to inform decision-making. Directed paid social media advertising campaigns that exceeded industry averages in Cost Per Click (CPC ) and Click-Through Rate (CTR) achieving over 50% increases in reach, engagement, and KPIs. Developed and installed AI-powered real-time dashboards for monitoring social conversations around illness, side effects, treatments, and consumer impact. Spearheaded groundbreaking social research initiatives specializing in consumer perspectives on drugs, and treatments, utilizing AI-powered tools like Quid and Audiense for social listening and persona development.

Tailored content creation to the specific needs and interests of 45 social communities, engaging over 200,000 members. Pioneered influencer discovery and vetting services, delivering comprehensive insights into key opinion leaders, including biographical details, their professional background, publishing history, expertise, and social media influence. Boosted social media engagement metrics by 30% using paid media campaigns and influencer outreach initiatives. Cultivated relationships with influencers and brand ambassadors to assist in social media strategy. Designed brand reputation management process that detects and addresses customer communications building trust, loyalty, and company values.

Founded globally inspired superfood salsa with locally sourced organic ingredients. Built a thriving consumer packaged goods (CPG) business by pinpointing market gaps and introducing innovative products. Crafted recipes, managed production, coordinated marketing, and released products to retail stores. Elevated brand awareness through targeted marketing campaigns, effectively capitalizing on social media and digital platforms.

Generated impactful marketing content across blogs, email, video, and paid ads, resulting in measurable increases in engagement metrics, conversions, and overall brand awareness. Strategically planned and implemented social media campaigns that drove exceeding sales results for clients, exceeding their target goals. Performed in-depth analysis of client digital and social marketing campaigns for B2B and B2C business, by generating data-driven reports that informed strategic decision-making and campaign improvement. Negotiated contracts with outside vendors, project managed, and delivered marketing materials for production. Deployed ongoing keyword discovery to optimize website content and (SEO) search engine optimization strategies, leading to a 20% increase in traffic and website visibility. Created the marketing strategy from concept to market for the company's SaaS 'Captive Reach,' a mobile technology for clinical trials.