Tony Sylcott: Graphic Designer, Brand & Identity Specialist, Apparel Professional in Brea, California

Collaborated with cross-functional teams to develop and execute digital marketing initiatives, providing hands on creative direction for product launches, website design, e-commerce support, campaign assets, social media content, and merchandise design. Ensured consistency in visual storytelling by maintaining brand guidelines and upholding creative vision standards across all platforms and deliverables.

As Senior Designer, I led the Young Men’s Apparel Graphics program, collaborating closely with account managers to conceptualize and execute seasonal graphic direction. My responsibilities included presenting project briefs, assigning artwork to the design team, conducting fashion trend research, and developing seasonal color stories. I also played a key role in creating pitch decks for buyers and investors, as well as designing trade show materials and in-store visual displays. In addition to my design role, I served as Event Coordinator for Blackbook Sessions, the company’s non-profit initiative. I organized and executed community art contest events aimed at empowering and inspiring creatively driven youth.