Jason Washer: Owner in Berlin, MA

Creative direction of the FReD brand. Branding including logo design, web design, print design, copy writing, product photography, environmental and event presence design, package design. All digital assets including third party website ads and all social media. Design of all event promotional materials and displays. Soley responsible for product design, including 3D modeling and research and development. Vendor relations and all quality control associated.

Successfully convey client’s business needs in a creative and engaging way through experience design. Leverage corporate marketing campaigns to ensure creative consistency throughout the viewer’s journey.

Management and design of packaging and collateral for all distributed brands (Zefal, OnGuard, Topeak, Elite, Kenai Outdoors, ProLids) and Walmart in-house brands (Ozark Trail & Concord). Manage RFID and How2Recycle testing & implementation. Take part in product design meetings and give insight based on market experience. Design of any deliverables needed by sales and marketing teams.

Strategy, design and development of environmental graphics, motion graphics, activations and experience space for IBM. Create innovative design concepts based on IBM graphic standards. Produce elevations and detailed drawing packages as well as photorealistic images to assist in client visualization.

Design of seasonal in-store signage & murals, advertisements, emails, social media, direct mail, digital signage and motion graphics for TJMaxx and Marshalls stores.

Design and execution of CVS Gold Emblem packing rebrand

Package design for Star Wars, BabyAlive, Bonkazonks and BeyBlade series.

Design of packaging, collateral and websites for multiple companies in multiple markets while managing 2 junior designers.

Design and management of trade show graphics and collateral. Extremely deadline and detail oriented environment. Success was achieved by working directly with clients, vendors along with an in-house industrial designer, print department and construction team.