Tori E. Hyman: in Denver, CO

• Project manage for Yahoo Contributor Network multi-million dollar direct advertising campaigns across Yahoo websites; Shine, News, Sports, Music, Travel, Homes, Screen, omg • Work with account directors and managers, ad agency, design and engineering teams to launch editorial programs and content-rich ad units • Track editorial costs for sold programs; from contributor recruitment and writing assignments to subsequent revenue (PV, CPM, CPC) from published content on Yahoo properties • Develop packaging strategies using proprietary search and user behavior data and an advertiser’s campaign objectives

• Outstanding Revenue Performance; Associated Content, September 2009 • Program, manage, and distribute digital content for multiple brand campaigns in 20+ internal verticals on associatedcontent.com and partner sites • Design and execute content plans for direct advertisements sold on associatedcontent.com • Support sold media sponsorships from concept through proposal to completion • Program content in custom hub pages and other sponsored units/widgets • Track all upfront content costs for direct advertisement sales • Content management for partner and syndication programs • Research web trends in top-performing categories; strategize yearly content calendar • Assist legal team and Designated Agent; handle DMCA and copyright correspondence • Acquire and manage content contributors/”bloggers” by vertical/expertise • Identify and target contributors to fulfill specific content needs per brand, campaign objective

• Created Response Call Center training curricula • Distributed marketing materials; Be Red Cross Ready • Led Prepare Colorado Ambassador volunteer program training • Managed projects for program fundraising & in-kind donations

2005 Presidential Inauguration 2005 State of the Union Address Live production at the White House Production work with Chris Matthews, Brian Williams, David Gregory, Tim Russert, Ron Reagan Jr., David Shuster, Tommy Lasorda, Don Cheadle, +