Tricia Ismail: Associate Manager in New York, NY

Associate Manager for the Real Simple Integrated Marketing team and responsible for conceptualizing and activating custom campaigns across digital, social, mobile and print as well as on-site activation at Real Simple events.

•Responsible for conceptualizing custom marketing solutions for advertisers on the Turner Digital Entertainment properties: tbs.com, TNTDrama.com and TeamCoco.com that include digital, on-air and social presence •Identify quarterly tent-pole events and work to create promotional packages surrounding them and present them strategically to potential partners •Work with Team Coco editorial team to create custom branded content and organic integration opportunities for advertisers that establishes brand points, provides compelling content for the site and accurately represents the Team Coco brand •Manage and oversee the campaign execution process with internal teams, managing client assets, the creation of promotional media, ad trafficking and social media activation •Develop marketing presentations for external and internal teams that capture potential marketing opportunities, recaps of past successful campaigns and summaries of each site’s brand image •Work Samples: oProduct Integration: “Hey, I Just Woke Up, Aren’t I Talented?” presented by Kellogg’s •URL: http://teamcoco.com/wokeup oBranded Content: Clueless Gamer featuring Tomb Raider presented by Square Enix •URL: http://teamcoco.com/category/tags/tomb-raider oSponsored Tent Pole Event: “Occupy Conan” presented by VW •URL: http://teamcoco.com/occupyconan

•First point of contact for advertisers, managing all client requests and ensured that their brand standards were met •Managed advertisers’ on air creative and promotions, performing quality assurance checks to ensure that all materials that were sent over met our networks’ standards •Managed advertiser accounts and conducted daily due diligence of advertiser’ inventory, making certain that the commercials that aired matched what was purchased and that the campaign fully delivered •Responsible for training new hires and acclimating them to the team and office environment