Tricia Luck: in Avon Lake, OH

Responsible for launching licensed Union Bay brand in conjunction with apparel parent company. Developed and implemented comprehensive sales and sell-through programs with accounts such as Bon Ton, TJ Maxx, DSW, Meijer, Boscov's, Kohl's, and Mason Catalog. Worked with internal partners to analyze market conditions and trends to support product-pricing decisions while being sensitive to account profit requirements. Analyzed sell-through information to make educated recommendations for corrective actions to ensure maximum sales exposure.

Managed key accounts such as QVC, Nordstrom, DSW, Bon Ton, Mason Catalog, Von Maur, Eastbay.com, American Eagle and Urban Outfitters. Increased territory revenue from $2.5 Million in 2005 to $6.3 Million in 2013 for the Midwest region which amounted to 15% of total Birkenstock business. Opened 23 new accounts generating $690,000 in incremental revenue in 2008. Diligently forecast, track, and analyze sales, as well as identify possible additional opportunities. Analyzed sell thru information to make educated recommendations for corrective actions to ensure maximum sales exposure. Maintained the important wellness and authenticity message attached to the Birkenstock family of brands.

Increased sales volume efficiency 10% of units sold while reducing 20% of SKU offering. Responsible for product line presentations to sales team, upper management as well as customer focus groups. Managed brand P & L and seasonal product programs totaling $9.6 million. Partnered closely with German parent company to develop international brand consistency. Traveled abroad to attend materials shows and international trade shows. Created a compelling footwear assortment for each season to maintain multi million dollar sales plan and goal of approximately 15% of the overall business.

Developed programs for seasonal product launches that generated 21% increase in overall total units sold. Responsible for line presentations to retailers, sales, and customer focus groups.

Primary liaison between retailers, sales, distribution center, promotions, returns, and credit department. Collaborated with the brand and promotions departments to ensure success of newly open stores. Developed and maintained strong relationships with Specialty Store Retailers.

Managed and analyzed all aspects of inventory, forecasting, and line lists for $2 million in product including cards, stationery and boxed notes for accounts such as Target, Wal-Mart and KMart. Worked closely with purchasing department, brand management, strategic business units, manufacturing plants, and all distribution centers to achieve flawless retail delivery. Planned weekly production sheets based on Just-in-Time theory.