Troy castro: Lead Designer Global Franchise Creative and Consumer Products Design, June 2022 to Present in Van Nuys, CA

Defined an authentic, consistent brand voice for a large portfolio of major national and regional brands, New product launches and line extensions successfully collaborating with internal and external teams. Designed primary and secondary packaging. Developed and implemented style guides. Negotiated licensing deals and managing third-party relationships with vendors and well-known lifestyle brands. Obtained permits, scouted for locations, and collaborated with photographers to produce original images and video. Created content for special brand initiatives, experiential marketing, website graphics, video content, and social media campaigns at the request of the CMO / Director of Regional Brands. Key Contributions: • Successfully increased engagement for the targeted demographic for the Born Free Partnership, improving brand visibility and boosting social media engagement. • Led experiential marketing campaigns at multiple annual events as well as quarterly activations. • Collaboratively designed innovative products on behalf of Pabst with outside lifestyle brands, including Vans, Volcom, Lib Tech, SE Bikes, Loser Machine Company and The Speed Merchant. • Planned and executed a multi-state tour for branded, custom-built vehicles as part of a national contest, working directly with partners from the U.S. Military, eBay, and multiple non-profit organizations.

Lead design and production to create and successfully deliver multiple simultaneous campaigns. Develop and revise style guides while managing and mentoring junior designers to produce consistent high-quality work. Create art and design for consumer products, digital media, print, and packaging. Shoot and edit photography and video. Demonstrating expertise in design and print for trade show builds, consumer packaging and press checks. Contribute to ideation for annual brand plans, new product rollouts and line extensions. Client list includes: Anheuser Busch, Molecule, Alta-Med, Circuit of the Americas, Bill Young Productions, Live Nation, Marquis, Skechers, David Yurman, Puma, Direct TV, David LaChapelle, Ontario Airport, Toyota, Fredericks of Hollywood, Disney Consumer Products, Werner Publishing.

Production Artist / Print Production Manager, 2002 to 2007 Manipulated Key art, including compositing, retouching, color correction, and editing for international major motion picture releases on DVD, VHS and Blu-Ray. Expedite work orders/workflow collaborating with sales teams to meet tight deadlines. Pre-Flight/Pre-Press files ensuring quality standards. Manage production of all printers including LightJet, Lambda, Vutek and InkJets, using Onyx and Cheetah rip software. Selected Projects: • Large format graphics for high-volume commercial imaging network • POP and OOH displays and consumer advertising