Tway Huynh: in Westminster, CA

Metro Area Strategy Development / Regional Marketing Manager / Marketing Manager JACOBS (Irvine, California) | 6/2010 – 7/1/2015 Metro Area Strategy Development Managed relationships and activities of six metro area strategies (Atlanta, San Francisco, Chicago, New York, Seattle, Los Angeles) within the U.S. to raise company’s brand through business and internal online strategies. • Coordinated and managed business activities and community events of metro area strategies • Developed metrics for reporting growth as related to the model • Created and updated collaterals and internal websites related to campaigns • Worked collaboratively with other business lines to grow awareness, partnerships, and wallet share • Incorporated elements of 1) Business Engagement, 2) Community Engagement, 3) Supplier Diversity and 4) Innovative Ideas as part of the brand strategic plan and model • Performed business strategy, analysis, and research Regional Marketing Manager and Marketing Manager Successfully led an 8-person team on complex projects related to High Tech, Healthcare, Corporate Commercial, Retail, Education, and Government related efforts. Project value ranged from $2M to $1.5B. • Developed and implemented re-branding and marketing strategies for communications programs, collateral, print, and online content on intranet to drive brand awareness • Managed production of events, companywide tradeshows, open houses, and client presentations • Created sales messages for presentations and collateral • Led creative direction as well as quality and technical review to ensure project deadlines were met • Performed market research and reviewed production schedules • Oversaw internal graphic design staff and external vendors (web content) • Created process improvements and internal training programs to advance marketing team • Worked closely with sales, operations, and executive management team • Performed annual performance and budget reviews Signature Achievements: Developed, coordinated, and managed a five office event (using email, social media, web-based intranet, and internal office advertisement) for a first time participation at Heal the Bay in Santa Monica, and succeeded in registering 1/8 of total participation (200+ participants) and collecting 1/6 of total trash. Reported by the Los Angeles Register as having the largest team and trash pickup for site. In partnership with Sales/Operations, succeeded in re-branding image and turning around sales for the Western Region in first quarter of FY13 during the first six months as Regional Marketing Manager. Additionally, led the Marketing effort for the award of the largest commissioning (Cx) project in the nation ($1.5B World Trade Center Transportation Hub Cx Project); and the Harvard Undergraduate Housing Renewal Program, a $2M gross margin and strategic win for future work at other Ivy League schools.