Tyler Hughes: Graphic Designer / Art Director / Owner in Redondo Beach, CA

Serve as a freelance Graphic Designer, Art Director, and strategic partner for companies and small business owners in need of identity branding and correlating marketing materials via print, digital, and experiential services. Maintain full business ownership responsibilities including managing all business-related expenses and establishing and cultivating relationships with clients to better understand brands and overall needs and provide exceptional customer service. Aspects of project work offered include: - Print: accomplished in brand development and strategic vision using eye-catching graphics. Push boundaries while holding true to brand essence. - Digital: excel in developing online campaigns to strengthen and increase awareness, while complimenting existing strategies across all mediums. - Experiential: adept in advancing strong brand awareness for national and global brands to advertise at SEMA conventions, live events, car shows, and POP/point-of-purchase or in-store displays. Specific client project work to date includes: - Prepared office literature, presentations, signage, and graphic materials for a top Hollywood PR firm. - Produced limited-edition promotional books for a worldwide beer manufacturer from concept to design and artwork, to print production and final binding. Created 6 editions and 2K+ printed copies. - Proudly offer dedicated and thorough service to clients; noted for going above and beyond to ensure finished projects meet and exceed expectations. Client list includes Walls Law Firm, Nissan, Rolex, Pebble Beach Concours d'Elegance, FourWheeler Network, Wheel Vintiques, Real Food Real Kitchens - PBS, Infiniti, Poppy Bright Entertainment, Growth Creative Design, and Hardcore Division Surf Outfitters.

Partnered with pet-loving colleagues to create and launch a small pet treat company offering relief to pets suffering from chronic pain or anxiety through CBD-enriched treats. Managed multiple business aspects including all branding, all print collateral including advertising pieces and packaging solutions, social media, website development, ingredient and recipe research and development, and small batch production in a commercial kitchen. - Gained significant traction through word-of-mouth and tradeshow events; started negotiations with pet food distributors and supplied products to charitable foundations and celebrities including Simon Cowell and Sharon Osbourne. - Made difficult decision to close business at the end of 2019 due to colleague/business partner's ill health.

Served as a versatile designer and project director within the in-house creative services department of TEN, a company specializing in delivering content to inform, entertain, inspire, and connect high-profile, global enthusiasts. Worked in a highly collaborative in-house environment to develop and execute numerous successful projects, engaging pitch decks/presentations, innovative promotional marketing campaigns, and brand development strategies across multiple cross-channel platforms such as digital, print, VOD, OTT, mobile, e-commerce, and experiential marketing. Reported directly to the EVP/Chief Creative Officer. - Drew upon extensive graphic design experience to develop a wide range of projects including high-volume traffic web design ad work for 70+ in-house publications, story layouts for special interest publications, and national campaign conceptualizing for manufactured products. - Facilitated in-studio photo shoots and created magazines, book-a-zines, catalogues, page-size and larger advertisements, trade show materials, in-store advertising and product display materials. - Cultivated client relationships to serve as daily project contact for scheduling, proofs, changes, and final delivery.

Hired to serve as the Creative Lead and Assistant Art Director for a boutique design company specializing in designing promotional collateral for publications such as lifestyle and real estate magazines and weekly newspaper ads for local clients. Reported to Creative Director. - Accountable for all design projects ranging from business collateral, advertising, branding, promotional materials, websites, and packaging. - Designed and developed layouts and ads for magazines with a 30K+ readership each month. Additionally produced ads for weekly newspapers with a 60K+ readership. Key accomplishments include: - Successfully balanced a busy production schedule within a demanding creative design environment. Managed all aspects of studio operations including job file tracking, recordkeeping, inventory control and supply ordering, and regular office equipment maintenance.