Tyler Johansson: Strategic Partner Manager in Denver, CO

* Lead a team of three and manage pet consumables P&L (~80% of total site revenue). Responsibilities include: product assortment, pricing and promotional strategy, and retention marketing (email, onsite banner ads, social media). Achieved 10% YoY revenue and profit growth in 2014. * Negotiated a 102% YoY increase in trade funding from vendors by creating new/enhanced merchandising, co-marketing and promotional opportunities such as brand-dedicated email series, social media contests, and marketing sponsorships for “tent-pole events” such as Cyber Week and Holiday. * Launched and scaled subscription program for pet consumables in February 2014. Pitched platform to vendors and secured funding and participation from 44 brands (59% sales-weighted brand coverage), grew program revenue to $XMM. Subscriber brand loyalty has increased average 33% and brand-specific spend has increased an average of 35%.

Corporate Strategy and Marketing Strategy consultant. Project focus primarily in the Communications, Media, and Technology industries. * Digital Marketing Optimization – New York: Managed team of five to develop, launch, and analyze data from four multivariate website optimization tests using choice modelling. Actionable, data-driven recommendations estimated to deliver average uplift of +4.7% in application volume and +4.9% in application value for global consumer bank client. * Marketing Project Portfolio Strategy and Methodology – San Jose: Led marketing planning and operations workstream at a Global 500 enterprise tech company. Partnered with and advised client on developing data-driven global marketing investment decision framework and portfolio evaluation methodology for $1B annual budget. Approved by director-level client and backed for VP-level review. * Digital Platform Strategy – Boston: Conducted workshops and interviews across multiple client cross-functionals in order to gather and distill business requirements and prioritize future strategic initiatives for a consumer electronics company’s nascent digital center of excellence—e-commerce, omni-channel retail, and marketing. Collaborated with technology counterparts to align business requirements with technology capabilities in order to make a digital platform and implementation recommendation.

* Devised cost reduction strategy for low-margin/high-velocity products by modeling and benchmarking company-wide order processing data; savings projected to transform category from most costly to second-least costly in the company. * Supported supply chain operation review using corporate finance selected methodology to diagnose operational and supply chain inefficiencies in receiving, preparing, and shipping product; recommendations for distribution center network projected to save 20% per unit.

Communicated, adapted, and led implementation of global best practices for Japanese advertising agency sales team * Initiated Japanese display ads and rich media sales strategy for Agency Sales Team. Efforts included market sizing, customer segmentation, and training roadmap; plan launched in 2010. * Trained and mentored Agency Sales Team on customer sales pipeline and management via Google’s proprietary CRM tool. Created process for gathering and distilling product bug, feature, and localization requests from team. Resulted in 100% adoption and highest usage rate in region.

Led sales strategy and execution for traditional media agency segment; responsible for two sales teams, portfolio of 32 agencies, $12.6M quarterly * Co-developed, implemented strategy for leveraging search engine marketing keyword auction models to better manage and meet client demand; sales model resulted in delivery of 135% ($11M) of Q2 2009 quota * Project-managed agency sales re-segmentation; resulting structure and segments yielded +10% year-on-year growth during 2008/2009 recession

Supported launch and scale of sales efforts for new advertising products: Google Audio, Print, and TV Ads * Member of cross-functional launch team for print, radio, and TV ads products. Conceived positioning strategies, gathered and distilled product feedback, and created sales pitch decks for DR-focused, online pure play advertisers and ad agencies. * Designed sales RFP process by conducting traditional advertising trainings (120 attendees) in Google India offices, mentored team of 16 on advanced media planning concepts and strategies; initiative helped scale business from alpha and beta stages to full availability for all customers.

Lead media planner for Sprint Nextel consumer newspaper team; project-managed, communicated cross-functional direction among lead creative and media agencies. * Developed and executed $190MM media campaign for northeastern U.S. (17 markets) as Lead Planner for Sprint Nextel consumer team; team won re-brand business for overall plan. * Evaluated syndicated consumer research, selected high-index publications for Beringer Wines print plan, negotiated favorable rates and added-value; elevated to Lead Planner on account. * Trained, mentored three Asst Media Associates on basic media functions including: client services, consumer research and segmentation, media evaluation, rate and contract negotiation, campaign planning, stewardship and post-buy analysis