Tyler Roupe: Senior Graphic Designer in Temecula, CA

Team management on project creative direction and providing comments and direction of Junior level designers on a wide range of projects Led the redesign of the brands overall aesthetic and set the tone for products imagery used, typography and branding/ packaging products Established and took charge of the ECOMM Collabs with a variety of musicians, brands, athletes and other ambassador influencers on full custom product and apparel lines Deliver fresh and original designs/ concepts for both Mainline and Licensing products, apparel and marketing templates Contributing to the entire process of defining requirements, visualizing and creating graphics including illustrations, logos, layouts and photos used within the brand and other licensing materials used Work on a wide range of projects and media, using various software programs to visualize and develop innovative graphic designs that meet business goals Examine existing processes, identify flaws, and create solutions that improve design capabilities Collaborate, brainstorm, and strategize with multiple teams or clients on a wide range of materials that may include web pages, presentations, programming collateral, signage, internal communications, newsletters, and marketing materials Use trend intelligence and knowledge of historical and current markets when designing and executing specific classifications Established a new process and directory for older and new art files, projects, templates and other company files Work independently as well as cooperatively with marketing team to meet deadlines, stay within budget, and schedule project implementation based on workload.

Create tech packs with detailed specifications that include printout of designs, disc of artwork and repeats, size of repeats, material selection, special treatments, print techniques, color swatches, art placement or border selection, color tabs, etc. Provide trend forecasting content relevant to our consumer and brand Deliver appropriate product concepts that meet development calendar requirements and present to both the product and sales teams for review Seasonal and colloboration designs for in house musicians and athlete. Graphics, cut and sew apparel design Marketing assets for web, retail, social etc. Such as social media platform posts, retail insert pieces, collaborative exclusive drop assets and more. Collaborations and marketing assets for Zumiez, Tillys, DTLR, Footlocker, Rolling Loud, Machine Gun Kelly, Seven MX and more. Album cover art and marketing materials for artists within Ethika Music Label Multiple units of my designs were restocked through out big name retailers and boutiques numerous times.

Recorded detailed information from client meetings to assist in the accurate facilitation of the design process, and to help eliminate any unforeseen or future client discrepancies with the end product. Designed and developed products. Executed design decision details from components, colors, materials, aesthetics and ergonomics. Execute final artwork to be sent to vendors including detailed specifications for the development of samples and for manufacturing. Utilize Adobe Creative Suite, Photoshop and illustrator on Apple Macintosh hardware to deliver high quality work on tight schedules Design company logos and templates