Vanessa Williams: Regional Manager in Coto de Caza, CA

Responsible for launching a pool and spa chemical line and establishing new business in CA, OR, WA and NV. Create and implement sales plan, deliver presentations and administer account maintenance. Create promotions to increase ROI. Monitor and analyze sales activities against targets and provide timely feedback to management regarding growth, development and performance. Train, coach and develop region’s retail and service professionals. Develop, support and allocate budgetary funds for advertising and promotional campaigns. Orchestrate participation in regional trade shows and meetings. Travel extensively within territory and ensure fulfillment of company objectives.

Oversaw business development, marketing, and company communications for relocated company. Established the company’s 1st-ever marketing operations—produced impactful and cost-effective marketing campaigns. Hired, and developed sales and marketing team. Developed lead generation programs and defined market-specific strategies. Identified opportunities for growth and implement effective promotional programs. Delivered profitable growth through managing resources, and budgets. Cultivated and sustained customer relationships. Maintained and evolve efficient processes in collaboration with compliance personnel. Raised customer satisfaction significantly. Increased sales revenue from $58M to $70+M.

Identified, executed, and maintained account strategies to promote adoption of products and services within region. Established and led internal and external teams to identify, pursue, and close opportunities. Created and maintained close relationships with internal and external resources. Produced communications for promotional initiatives in collaboration with marketing personnel. Developed strong relationships with customers. Increased membership, thereby expanding market share, an average of 33% monthly by devising marketing strategies, pursuing warm and cold communications and visits, producing customer-incentive programs, and promoting the institution at events, meetings, and tradeshows. Boosted the branch’s ranking from #12 to #1 out of 35 branches.

Opened accounts, loans, and investments and furnished cash-management services for personal and business accounts. Secured clients through cross-selling benefits. Developed long-term relationships with customers and organized and executed customer-appreciation events.

Produced new business relationships with print buyers, advertising agency personnel, and corporate decision-makers. Developed business proposals to meet buyer’s needs. Structured and executed strategies to increase sales of multiple product lines. Estimated, outsourced, and managed projects to completion. Navigated complex customer requirements and devised creative and effective solutions. Discovered new revenue opportunities by identifying, researching, and developing contacts. Prepared and delivered proposals and presentations. Generated more than $1M in sales revenue.

Managed the territory and the sales-tracking system. Organized, coordinated, and served as the primary contact for multiple projects. Produced $650K in annual sales revenue.

Successfully owned, operated and ran collectable online parts business.