Victor Yang: Creative Lead in San Diego, CA

Anthro.is is a full service design and digital marketing & media agency. As the creative lead, I was resposible for all design direction, team and project managment, and client presentations. Also involved in conceptualizing, designing, and presenting professional quality print and digital marketing materials (emailers, brochures, web pages, email campaigns, banner ads, print ads, etc. In charge of multiple clients’ social media platforms along with in-house photography for marketing assets. Created assets and scheduled postings for all social media accounts via HeyOrca.

Represent specializes in creating custom apparel for celebrities and online influencers. I assisted the creative director on photo-shoots, attended client meetings with the business developers, and designed creative ads for email blast, third party affiliates, and all social media platforms. Prepped art files for screen printing. Collaborated with designers, created creative ads for online shops, and helped on photoshoots with styling to create viral marketing videos for all social media platforms. Gained valuable knowledge of shopify and wordpress, along with understanding the importance of bounce rates, exit rates, SEO, CTA, and etc.

The Union of Pan Asian Community (UPAC) is a non-profit organization that help assimilating Asians adapt to the American culture. I helped design and create lesson plans that will help aide in their learning of the American culture and language. In addition to lesson plans, I’ve had multiple opportunities to help market this organization at Asian cultural events by creating posters and brochures.

As a freelancer, I helped develop a line of children’s wear for The Chicago Children’s Museum. Researched the latest trends and explored color combinations for seasonal design selections. Created environmental designs for museums all across the states including the San Diego Zoo.

I assisted the Art Director in creating new design layouts for San Diego Magazine and Exquisite Weddings magazine. I contributed designs to sales ad, social media post, and website blog entries. In addition, I was in charge of contacting associated companies for photos, meetings, and photography sessions.