Victoria Cesino: Global Product Manager Women’s Apparel in San Diego, CA
Victoria Cesino
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Global Product Manager Women’s Apparel
San Diego | United States
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Summary
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Work experience
Reebok Intl
Global Product Manager Women’s Apparel | 03/2020 - Current
• Manage product calendar for all major apparel deadlines including range planning, product briefs, design and development reviews, sample ordering, and seasonal go to market handovers
• Analyze performance metrics to create strategic line plan for women’s cotton commercial apparel product line including product, price, article count, target FOB, and volume targets
• Drive category profitability by tracking costs, margin, pricing, market forecasts, and in-seasonal sell out
• Partner with design, development, and materials to maintain brand aesthetic and, meet margin goals, hit volume targets, and achieve quality standards
• Drive Global Reebok collaboration partnership briefs for men's and women's lifestyle apparel and manage collaboration product calendars
Reebok Intl
Global Product Merchandising Manager/ Market Management Retail | 11/2018 - 02/2020
• Manage and support range planning process ensuring on-time delivery against creation calendar timeline and hitting business targets
• Provide analytical input to product managers for range planning utilizing sales, forecast, and sell-through data, as well as consumer insights where available
• Run market meetings in Global HQ to evolve seasonal line architecture based on volume forecasts and market needs
• Create both quantitative and qualitative metrics for wholesale/franchise spaces to define brand standards, then analyze and share findings for Global implementation
• Work cross-functionally with in-market omni-channel manager, visual merchandising, and sales teams to identify key business drivers, implement best practices, and monitor performance. Travel to market 2-4 times per year for on-site best-practice implementation, space management, and business updates
• Drive product vision Globally though account and channel-specific apparel and footwear product assortments aligning with key brand stories and seasonal volume drivers
Reebok Intl
Associate Manager Global Retail Space Management (RSM) Wholesale | 02/2016 - 10/2018
• Drive brand success through the implementation of wholesale strategies, creation of market tools, and productivity monitoring
• Create and implement format for Global collection and reporting of wholesale net sales data. Analyze to react to sales numbers in a timely manner
• Travel to markets 2-4x per year to support market teams through on-site store visits, deliver post-visit summaries, and conduct competitive shopping for product teams
• Organize and conduct monthly market calls to discuss net sales results, market trends and opportunities, and global solutions
TJX Companies
Senior Allocation Analyst | 07/2012 - 02/2016
• Analyze current on order, product mix, inventory positions, net sales, and sell-through information to create weekly shipping strategies and specialty store bases
• Analyze historical sell-through, sales, and inventory information to drive future department/category sales and make demand plan changes accordingly
• Partner with Buyers on adjustments to monthly buy volumes due to late shipments, canceled orders, and/or market availability
• Partner with Buyers on product development, special buys, and late adds
• Accompany Buyers on trips to NYC and in-house vendor visits giving opinion on new buys and reorders
• Competitively shop the market to identify key market trends and create new product ideas to present to buyers through trend boards at quarterly planning strategies
• Conducted on-the-job training for new hires and interns
Education history
Northeastern University
Bachelor in Science
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