Victoria Weinberger: ARCHITECT- DESIGN LEAD - CREATIVE THINKER - LINKEDIN TOP VOICE Caltech CTME alumni

With over 13 years of experience in the retail industry, I have served as a Global Leader of Retail Strategy, Design, Visual Merchandising, Retail Marketing, and Packaging. -Champion the integration of design, brand, and innovation to deliver unique, experiential retail concepts Lead cross-functional collaboration across Product, Marketing, Real Estate, Engineering, Visual Merchandising, Tech, and Ops -Partner with the Sales team to align store experiences with commercial goals, driving strategies around segmentation, retail campaigns, and localized activations -Design and implement physical and hybrid retail formats—from flagship hubs to community pop-ups -Translate strategic business and brand objectives into spatial storytelling and immersive environments. -Oversee the full lifecycle of retail projects from concept to construction, ensuring creative and fiscal alignment. -Drive project management, timeline adherence, and resource planning to protect brand and design integrity. -Act as a strategic liaison between leadership and design, ensuring execution aligns with enterprise goals and customer experience expectations. - Oversaw all phases of retail build-outs for All USA Company Owned Stores — from site and real estate selection to contractor bidding, budgeting, and construction supervision — ensuring on-time, on-brand execution.

Lead the Global team to design and develop the most compelling Rider experience across different channels, Store Environments, Visual Merchandising, Retail marketing and direct to consumer PLead the Global team to design and develop the most compelling Rider experience across different channels, Store Environments, Visual Merchandising, Retail marketing and direct to consumer Packaging. Responsible for defining, developing and deploying authentic specialized environmental design principles and standards. retail brand voice.

Define, develop and deploy Global environmental design standards and principles (look / feel / function) globally, Retail, tradeshow and office locations. Responsible for continually elevating the level of Specialized Environmental executions globally.

Concept strategic design and development. Project coordination & developement. Lead the Brand growth and developent in the Latin American markets, by executing strategy across Retail and Marketing channels. Designs stores within parameters of individual store budgets and market requirements with alignment from cross-functional teams

Event planners design, organize and coordinate conferences, meetings, seminars, exhibitions and trade shows. Establish and monitor budgets to support these ventures.

Responsible for all aspects of the Specialized LATAM brand image, marketing strategy and Brand development, including campaigns, product launch, web, store design, catalogs, retailer events and grand openings

Visual merchandising. Sales