Vincent Serio: Marketing Communications Manager in Centennial, CO
Vincent Serio
Marketing Communications Manager
Centennial | United States
Skills
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Industries
Creative Agencies
Summary
Activity
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Work experience
Swingle Lawn, Tree & Landscape Care
Marketing Communications Manager | 01/2014 - Current
Direct marketing and communications for Colorado's premier, green-industry brand.
• Developed SEO strategy: 18 of top 20 keywords on 1st SERP
• Built internal marketing team: 21% ROI with only 4% increase in spend
• Directed development of responsive/adaptive website with quantifiable success in KPI’s
• Executive producer of award-winning TV commercial and 50+ videos
• Pioneered email-driven customer satisfaction survey, providing invaluable feedback related to the
customer experience and retention
• Created customer focus group capturing invaluable, ongoing market research
• Increased Facebook likes from under 1K to over 4K
• Championed industry-leading, award-winning, brand positioning on protection of pollinators
Education history
Franklin University
Masters | 2010 - 2012
Rocky Mountain College of Art & Design
BA | 2002 - 2005
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