W. Tommy Cook: Creative Manager in Denver, CO

Advertising, marketing, creative concepts and package design for agencies and design firms such as Ellen Bruss Design and Post Modern Company. Art Direction for companies such as Buckley Omega and Crossover Symmetry over seeing creative. Concept ideas for various media, marketing and branding. Work with local and global organizations such as Water For People, The Ad Club Denver, City Build and Downtown Denver Partnership to art direct, design marketing materials for events and informational print material. Various design work and art direction for companies such as Boa, Rachio, Colorado Vodka Co. and Tommy’s Slalom Shop including logo design, branding, conceptual design, advertisement, marketing, digital and photography direction.

Lead creative marketing for 5 of the 11 brands that make up PlayPower. Design, roll out and maintain merger and re-brand of competing brands Soft Play and Playtime, to become one brand under the Soft Play name. Maintain and improve branding across all other businesses to assure a cohesive look and feel for each company. Create digital assents for all brand’s social media, email and ad campaigns. Layout and design materials for internal and external sales teams, including traditional print materials and digital on Digi Deck, BrandFolder, ZMags and other platforms. Organize and direct photo and video shoots for all brands. Manage all creative assets and creative teams, internal and external, across all 5 brands.

Full responsibility for establishing and maintaining creative marketing and branding for a web development agency that previously had none. Design and prototype websites and landing pages internally and for clients. Manage content and assets for partners to maintain their brand through web, digital, social media and other platforms. Direct remote designers and developers to uphold brand standards both internally and externally.

Over see all creative marketing that goes through the company including brand management, website development and trade show booth design. Manage other designers to strategically plan, produce and design all marketing collateral. Work with engineers and developers to showcase new product. Coordinating with marketing strategists on new product announcements, catalogs, magazine and other advertisements.

Developed branded, print, outdoor, POS and digital advertising for various global marketing teams. Directed and produced internal promotional videos. Created interior design for global offices. Created branded stadium signage for UEFA sponsorship. Maintained brand management and guidelines, including the redesign of the Western Union logo that launched worldwide in February 2013.