Warren Fosse: VP of Digital Marketing in Oceanside, CA

Helped grow Carved from a small 1 1/2 man shop to a powerhouse in the wood accessories niche, landing the company’s first appearance on the Inc 500 list of the Fastest Growing Companies in 2016. * Built out the online & email marketing, SEO and Social marketing platforms that helped launch Carved’s strong online presence and success. * Developed relationships with partners such as Zazzle and Whole Foods to help grow the company’s reach. * Established successful presence on marketplaces including Amazon, Etsy, and Google Shopping. * Created the company’s wholesale program consisting of distributors and retail partners around the world. * Built and launched successful Artist Collaboration Pilot Program in 2015, large-scale expansion plans are in place for 2016. * Initiated influencer/blogger/reviewer outreach program to expand online and social presence.

These three companies share the same ownership as Carved. I was brought in to help manage client projects for Ad Stream and help internally build and expand the other three companies online. As time passed I refocused completely on Carved (primarily), StrataShops and Dragonfly. * Managed client Magento based websites and Google AdWords campaigns for Ad Stream. * Expanded the online & email marketing efforts of StrataShops during a multi-year long expansion that earned the company appearances on the Inc 500 list of the Fastest Growing Companies in 2013 and 2014. * Turned majority focus on Carved in 2014, helping to expand the company’s overall YOY sales by over 100%. Helped restructure product offering and production philosophies over 2015-16 to help continue a more modest 56% growth while increasing profit margins by over 35%.

Responsible for consulting with and aiding clients in regards their ecommerce efforts including areas of Content Management, Online Marketing, as well as Software and Platform selection. Individual project involvement ranges from consulting sessions to full project management. * Supported many brands including: Serta National, Spring Air, Disney Signature Collection, Brastilo, Berkline, APA Marketing, Ultimate Accents, Holland Barstool, Bush Industries, Paramount Sleep, Kincaid Furniture Direct, and Tenpenny Furniture. * Created and marketed a temporary branded web presence for Serta (ShopSerta.com) in order to prove the direct sales model. * Created and marketed a branded web presence for Disney’s Signature brand in order to prove the direct sales model. Included a curated selection furniture, jewelry, wall art and lighting.

* Completed 2006 re-launch of wineSource.com, directing both the site design and the Endeca search and navigation roll-out. Established the overall data layout for the expanded product database of wineSource.com to support the move to Endeca’s faceted navigation. * Managed all online marketing SEO, SEM, affiliate program, keyword buys, data feeds, etc.

* One of the founding members involved in the creation of FurnitureFind.com * Managed all online & email marketing SEO, SEM, affiliate program, keyword buys, data feeds, etc. * Directed the design and content layout of FurnitureFind.com’s exclusive online retail relationship with several top Designer furniture brands such as Liz Claiborne, Tommy Bahama, Nautica, and Arnold Palmer. * Acted as Customer Champion while creating a new database layout and Content Management System front-end for FurnitureFind to coincide with a move from an aging AS400 backend system to Microsoft DynamicsGP. * Lead the project to move all product images over to Scene7, a third-party image serving service with expanded features such as image zoom and color/fabric rendering. * Expanded the product database to support the move to Endeca’s faceted navigation. Lead the data organization to establish dimension definitions, dimension sorting, and precedence rules within the navigation.

Co-founder of Dancing Ink Media, a web design / IT support firm and once subsidiary of FurnitureFind. Coordinated with parent company on support issues, and led the design team in creating sites for local client base. In 1999, Dancing Ink Media was merged in to the parent company to fulfill internal IT and web support needs. * Pioneered web development services in local area. * Worked with parent company to develop FurnitureFind.com * Worked to broaden local understanding of the Internet and technology in general including co-hosting local radio programming.