Wes Salama: Digital Marketing Manager in Clovis, CA

Implementing and reporting promotional activities on social media, email marketing, website design, site navigation, paid search, product presentation, updating digital content to boost sales, traffic, conversion, engagement ? Increased number of orders by 300% and visitor's conversion rate from 0.01% to 1% within 3 months by implementing ecommerce merchandising strategies such as enhancing the online store layout, branding, and introducing a money back guarantee program leading to 70% increase in revenue ? Coordinating with external digital marketing services providers (SEO, PPC, & Affiliates) ? Monitoring conversion rates to optimize campaigns to maintain a reasonable ROI ? Maintaining eCommerce portal using Shopify to improve customer experience ? Launching email marketing campaigns using MailChimp and Klaviyo to engage, increase, and retain website traffic

SA Successfully transformed few of Saudi Arabia's government services to a digital platform which drastically decreased long lines at government offices by working on requirements gathering, business analysis and branding. ? Implemented TAMM Partners Awards, a new incentive program for resellers which rewards any salesperson with highest number of signed contracts regardless of the contract value, which increased product's revenue by 30% ? Managed a B2B product, TAMM, targeting companies who own fleet vehicles allowing them to renew their vehicle registration online with a monthly subscription fee ? Launched Saudi government online services such as Absher, Muqeem, and TAMM ? Prepared and presented high-level strategic reports to assess and monitor the performance of marketing functions ? Developed new communication channel content tailored to a specific target audience to increase revenue

Riyadh, SA ? Assisted in launching eCommerce platform, Souq.com, which was later sold to Amazon for $580 million ? Increased active website users to 40,000 in one year by implementing digital and traditional marketing campaigns ? Executed portal localizing and SEO/SEM activities ? Worked with retailers to manage and fulfill over 10,000 listed items in the first year